Traffic is always a key growth for any site, especially e-commerce. One of the most potential growth sources for your website is SEO. In this article, we will discuss 5 aspects that you can use to enhance your SEO, increase your visibility and drive your online business to a new level.

1. Keyword Research

Understanding how your customers search is the foundation of effective SEO.

• Why It Matters: Rely on search volume data to uncover real search habits—don’t guess what your audience wants. This ensures you're targeting terms people actually use.

• Tools to Use:

• Google Keyword Planner (free): Great for basic keyword insights and search volume.

• Amazon Suggest (free): Ideal for product-focused terms, especially if you sell on Amazon.

• Ahrefs (paid): A preferred choice for in-depth analysis, including competitor keywords.

• SEMRush (paid): Popular for competitive research and keyword trends.

• How to Do It:

• Research keywords for your homepage, collections, and product pages.

• Adopt a siloed structure to avoid keyword overlap:

• Homepage: "Armenian underwear"

• Collections: "Men’s Armenian underwear"

• Product: "Silk Men’s Armenian underwear"

• Export findings to a spreadsheet and categorize keywords by page type for easy reference.

2. On-Page Optimization

Fine-tune your pages to rank higher and attract clicks.

• Title Tags:

• Format: "Primary Keyword | Call to Action | Brand Name" or "Primary Keyword | Call to Action".

• Example: "Armenian Underwear | Wear Them Now | Armenian Undies".

• Tip: Place the keyword upfront for ranking power, followed by a compelling call to action for clicks. Keep it under 60 characters.

• Meta Descriptions:

• Include your keyword 1-2 times and end with a call to action (e.g., "Get yours now").

• Example: "Premium Armenian underwear for ultimate comfort. Get your silky smooth pair now with free shipping!"

• Tip: Aim for 150-160 characters to avoid truncation in search results.

• URLs:

• Use hyphen-separated keywords (e.g., /collections/mens-armenian-underwear).

• Plan carefully—URL changes can disrupt SEO, so get them right the first time.

• Images:

• Use keyword-rich file names (e.g., silk-armenian-underwear.png).

• Add keywords to alt tags to boost visibility in Google Image Search and improve accessibility.

3. Content Optimization

Content length and quality signal relevance to search engines.

• Home Page:

• Aim for 1000+ words covering lifestyle, product benefits, FAQs, and Q&A sections.

• Tip: Use bullet points or subheadings to break up text and improve readability.

• Collections:

• Write 500+ words, using a "read more" link to keep products prominent.

• Pro Tip: Google prioritizes collections for buyer-intent keywords like "best Armenian underwear". Include comparison tables or filters to enhance user experience.

• Product Pages:

• Use 200-1000 words with detailed descriptions and user-generated content (e.g., reviews).

• Tip: Add FAQs or product specifications to answer common questions and reduce bounce rates.

• Blogging:

• Only blog if you can offer valuable, authoritative content (e.g., guides targeting specific keywords).

• Tip: Use internal links to guide users to product or collection pages.

4. Additional SEO Strategies

Go beyond the basics to maximize your store’s performance.

• Essential Pages: Include Privacy Policy, Terms, Refund, About, and Contact pages for trust and crawlability.

• Force Crawl: Use Google Search Console’s "URL Inspection" tool to speed up indexing after updates.

• Site Speed: Compress images to under 100KB and avoid large files or custom code that slows load times. Test with Google’s PageSpeed Insights.

• Backlinks:

• Prioritize homepage links.

• Strategies:

• Outreach to DA5-20 bloggers for product reviews.

• Create content like guides or data studies.

• Use Ahrefs to analyze competitors’ backlinks and replicate their success.

• Mobile Optimization: Ensure your store is mobile-friendly, as Google prioritizes mobile-first indexing.

• Local SEO (if applicable): Add your store’s location to Google My Business and use location-based keywords.

5. Support With Other Marketing Campaign

While SEO can be the main growth drive for your store, other marketing activities can help your traffic grow with multiple sources. Think of your store as a channel - a website - and identify which channels can help you get more attention from the target audience. 

Some of the growth sources you can think of are social media, referral from others sites, message apps,... Identifying where your customers are, getting their attention and driving them to search about you onlines also help to boost your SEO. The combination of multiple channels can be a key to your successes and sustainable growth, lowering the risks of relying on one channel.

Some marketing activities you can consider:

• Doing social media: Facebook, Instagram, Google, Tiktok

• Paid Ads: Meta Ads, Google Search Ads, Tiktok Ads…

• Paid Media: online newspaper, product review, influencer,...

• Other marketing activities to grow your brand awareness.

Conclusion

By implementing these strategies, your Shopify store can rank higher, attract more visitors, and convert them into customers. While gaining new customers, don’t forget about optimizing your store for better conversion and lower cost. Alternatively improving and acquiring new customers is a key to a long term growth for your store.