Microsoft Clarity is a powerful, free tool designed to optimize website user experience by providing detailed insights into user behavior. It offers session recordings that allow you to see exactly how users interact with your site, highlighting both smooth workflows and points where users drop off. Additionally, heatmaps illustrate areas of your page that receive the most engagement through clicks and scrolls, helping you understand which content resonates with your audience. The Clarity chat feature enhances user interaction by offering insights and recommendations using an intuitive conversational interface. With Clarity Copilot, you can quickly receive summarized insights from both heatmaps and session recordings to better understand user behavior patterns. Setting up Microsoft Clarity is straightforward, providing valuable data within minutes, and its seamless integration helps maximize conversion opportunities and improve overall website performance.