What Merchants Think

Merchants have mixed opinions about Klaviyo. Many appreciate its robust features, seamless integration with platforms like BigCommerce, and the ability to create targeted email campaigns. However, concerns about its pricing model, customer support, and occasional technical issues have been voiced, affecting the overall user experience.

Key Strengths

• Strong integration with e-commerce platforms like BigCommerce.
• Powerful segmentation and analytics for targeted email marketing.
• Effective automated flows that boost revenue streams.
• Rich feature set for creating email and SMS campaigns.
• User-friendly interface with comprehensive resources for onboarding.

Common Concerns

• Significant pricing increases associated with their new pricing model.
• Lack of responsive and effective customer support.
• Technical issues, particularly with integration and email systems.
• Perceived poor value for the cost with reported bugs and system limitations.
• Complaints about misleading free trial terms.

Final Thoughts

Klaviyo is a feature-rich platform that excels in helping businesses improve their email and SMS marketing efforts. Despite the praise for its capabilities, satisfaction is marred by pricing complaints and support issues. While it remains a preferred choice for many due to its powerful tools and integrations, potential users should weigh the cost and support limitations before committing.