In the competitive world of e-commerce, optimizing your Shopify store for search engines is crucial for attracting organic traffic and increasing sales. Two popular SEO apps that can assist in this endeavor are Sherpas: Smart SEO and SearchPie SEO & Speed Optimize. This article provides a comprehensive comparison of these two apps to help Shopify merchants make an informed decision.

Overview of Sherpas: Smart SEO

Sherpas: Smart SEO is designed to simplify the SEO optimization process for Shopify store owners. It offers a range of features aimed at improving search engine visibility and driving organic traffic.

Key Features:

• Meta Tags Optimization: Automatically generates meta titles and descriptions to enhance search engine rankings.

• Alt Tags Optimization: Adds descriptive alt text to images, improving image search visibility.

• Broken Links Management: Identifies and fixes broken links to maintain site integrity.

• Sitemap Management: Creates and manages sitemaps to ensure all pages are indexed by search engines.

• JSON-LD Structured Data: Provides detailed structured data to help search engines understand your store's content.

Pricing:

• Free Plan: Includes basic features such as meta tags and alt tags optimization, broken links management, and sitemap management.

• Pro Plan ($9.99/month): Adds JSON-LD structured data, bulk editing of tags, and automation features.

• Business Plan ($19.99/month): Offers increased quotas for broken links and image optimization, along with additional features like backlinks analysis.

• Premium Plan ($29.99/month): Provides the highest quotas and dedicated support.

User Reviews:

Sherpas: Smart SEO has received positive feedback, with an overall rating of 5 out of 5 stars based on 1,492 reviews. Users appreciate its comprehensive features and ease of use. 

apps.shopify.com

Overview of SearchPie SEO & Speed Optimize

SearchPie SEO & Speed Optimize aims to enhance both the SEO and loading speed of Shopify stores, leading to improved search engine rankings and user experience.

Key Features:

• SEO Audit and Reports: Provides detailed SEO audits and reports to identify areas for improvement.

• Meta Tags Optimization: Utilizes AI to generate optimized meta titles and descriptions.

• Image Optimization: Compresses images to improve page loading speed without compromising quality.

• Keyword Tracking: Allows tracking of keyword rankings to monitor SEO performance.

• Google Integration: Integrates with Google Search Console for comprehensive SEO management.

Pricing:

• Starter Plan (Free): Offers basic SEO tools, including SEO reports, meta tags bulk update, and basic speed optimization.

• Premium Plan ($39/month): Includes advanced features like broken links autopilot, sitemap auto-update, and JSON-LD structured data.

• Enterprise Plan ($79/month): Provides additional features such as keyword analytics, accelerated mobile pages (AMP), and advanced snippets.

User Reviews:

SearchPie SEO & Speed Optimize holds a 4.9 out of 5 stars rating based on 4,855 reviews. Users commend its robust features and responsive customer support. 

apps.shopify.com

Feature Comparison

Choosing the Right App for Your Store

When deciding between Sherpas: Smart SEO and SearchPie SEO & Speed Optimize, consider the following factors:

• Budget: Sherpas: Smart SEO offers a more affordable entry point with its Pro Plan at $9.99/month, while SearchPie's Premium Plan is priced at $39/month.

• Feature Requirements: If you require comprehensive SEO audits, keyword tracking, and advanced speed optimization features like AMP, SearchPie may be the better choice. Conversely, if your focus is primarily on meta tags, alt tags, and structured data, Sherpas: Smart SEO could suffice.

• Customer Support: SearchPie is known for its responsive 24/7 customer support, which may be beneficial if you anticipate needing assistance.

Conclusion

Both Sherpas: Smart SEO and SearchPie SEO & Speed Optimize offer valuable tools to enhance your Shopify store's SEO performance. Your choice should align with your specific needs, budget, and the level of support you require. Consider taking advantage of free trials to explore each app's features before making a decision.

Frequently Asked Questions (FAQs)

1. Can I use both Sherpas: Smart SEO and SearchPie SEO & Speed Optimize simultaneously?

It's not recommended to use multiple SEO apps simultaneously, as they may conflict with each other and cause issues. Choose the one that best fits your needs.

2. Do these apps require technical expertise to use?

Both apps are designed to be user-friendly and do not require extensive technical knowledge. They offer automated features to simplify the SEO optimization process.

3. How long does it take to see results after implementing these SEO apps?

SEO is a long-term strategy, and it may take several weeks to months to see significant improvements in search engine rankings and organic traffic.

4. Are there any additional costs associated with these apps?

Both apps offer tiered pricing plans with varying features. Be sure to review each plan's details to understand any additional costs that may apply.

5. Do these apps offer support for multilingual stores?

Sherpas: Smart SEO supports Shopify's Store Languages feature, making it suitable for multilingual stores. SearchPie also offers features that can be beneficial for stores targeting multiple languages.