Where Knowledge Meets Innovation
Where Knowledge Meets Innovation
App for detecting and utilizing customer gender in BigCommerce marketing.
Gender is one of the most basic components you can use to understand who your customers are and how they use your products. It is a key component in developing a solid marketing strategy, and a good marketing strategy can lead to an increase in sales.
Customer Gender can detect the gender of current and future customers. The detected gender is is added to customer records in BigCommerce as an attribute, which can then be used to better tailor your site's content and marketing.
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