Mailchimp vs Klaviyo: Best Email & SMS Marketing Tool

Name: Klaviyo: Email Marketing &amp; SMS
Brand: Klaviyo

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

Klaviyo: Email Marketing & SMS

Power smarter digital relationships with email marketing & SMS

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

Klaviyo: Email Marketing & SMS

Power smarter digital relationships with email marketing & SMS

Overview

What is Klaviyo: Email Marketing & SMS?

Klaviyo is an omnichannel marketing platform supporting email and SMS for Shopify and other eCommerce platforms. It offers advanced analytics, automation, and personalization tools.

Key Strengths:

Combines email and SMS marketing
Robust segmentation and personalization
Detailed performance analytics

Rating

753 Reviews

9.1

3,475 Reviews

Pricing

Install App More info

Features

A/b testing
Email automation
Landing pages
Custom templates
Campaign types
Data insights
Pop-up forms
Segmentation targeting
Content studio
Ai improvements

Revenue tracking
Segmentation
Personalized emails
Product reviews
Sms campaigns
Omnichannel templates
Ai tools
300+ integrations
Real-time data

Screenshots

+ 2 more

Klaviyo: Email Marketing & SMS screenshot

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Pros

Precision-targeted emails.
Expert insights and powerful marketing CRM.
Integration with Shopify online store and POS.
Launch email automations (e.g., abandoned cart, welcome emails).
Access to creative assets in Content Studio for reuse.
AI-powered improvements with Content Optimizer.
Insights powered by data from millions of campaigns.
Pre-built pop-up forms and landing pages.
Extensive email marketing features (e.g., newsletters, SMS campaigns, promotions).

Highly targeted, personalized emails and texts
350+ integrations for centralized data
Built-in AI tools and proven automation templates
On-demand and live assistance
Easy to use and professional
Great for increasing sales and revenue
Strong customer support team
Seamless integration with Shopify
Advanced features for segmentation and learning
Real-time revenue data per campaign
Time-saving with automated email flows

Cons

Cleverly hidden prices and overcharges reported by users.
Issues with disabling and deactivating features.
Difficulty in resolving integration problems with Shopify.
Random issues with double opt-ins overriding Shopify subscriptions.
Poor live chat support with template answers.
Faulty domain validation code.
High fees related to bot activities.
Manual efforts required due to synchronization problems.
Persistent code residues on websites post-uninstallation.
Comparatively less user-friendly than other email marketing apps.

Expensive for small businesses
Issues with account management
Customer support can be unresponsive or slow
Billing issues and lack of proration
High minimum cost for entry-level plans
Some features can be confusing
Problems with API migrations
Template and email display issues on free plan

Launched

Nov 27, 2018

Sep 19, 2012

Developer

Built by Intuit Mailchimp

Apps:

Average Rating:

4.3

Reviews:

753

Built by Klaviyo

Apps:

Average Rating:

4.7

Reviews:

3,588

Make Your Choice

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Mailchimp vs Klaviyo: Best Email & SMS Marketing Tool

Mailchimp Email SMS Marketing

Klaviyo: Email Marketing & SMS

Mailchimp Email SMS Marketing