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Littledata ‑ Customer Tracking logo

Littledata ‑ Customer Tracking

Boost campaign performance in Google, Meta and Klaviyo

Reveal: Customer Data & NPS logo

Reveal: Customer Data & NPS

Turn one-time buyers into lifetime customers

Littledata ‑ Customer Tracking logo

Littledata ‑ Customer Tracking

Boost campaign performance in Google, Meta and Klaviyo

Reveal: Customer Data & NPS logo

Reveal: Customer Data & NPS

Turn one-time buyers into lifetime customers

Rating

Rating

126 Reviews
7.7
95 Reviews
8.2

Pricing

Pricing

  • $99-$600 / Month
  • 30 Days Free Trial
Try for Free More info
  • $299 / Month
  • Free Plan Available
  • 30 Days Free Trial
Try for Free More info

Features

Features

  • Server-side tracking
  • Accurate data
  • First-party data
  • Marketing attribution
  • Checkout tracking
  • Higher performing campaigns
  • Opted-in targeting
  • Tracking upgrade
  • Abandoned cart flows
  • Ad algorithm focus
  • Conversions api events
  • Ga4 enhancement
  • Recurring orders
  • Advanced reporting
  • Dynamic audience builder
  • Rfm customer segmentation
  • Automated nps tool
  • Buying habits reports

Screenshots

Screenshots

Littledata ‑ Customer Tracking screenshot Littledata ‑ Customer Tracking screenshot Littledata ‑ Customer Tracking screenshot Littledata ‑ Customer Tracking screenshot
+ 2 more
Littledata ‑ Customer Tracking screenshot Littledata ‑ Customer Tracking screenshot
Reveal: Customer Data & NPS screenshot Reveal: Customer Data & NPS screenshot Reveal: Customer Data & NPS screenshot Reveal: Customer Data & NPS screenshot
+ 2 more
Reveal: Customer Data & NPS screenshot Reveal: Customer Data & NPS screenshot

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Pros

Pros

  • Pioneers server-side tracking for Shopify, enhancing data reliability
  • Integrates first-party customer data into major analytics and ad platforms including Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest, and Klaviyo
  • Improves marketing attribution, leading to better-performing campaigns
  • Helps Klaviyo users increase revenue from the same flows by identifying opted-in customers for targeting
  • Offers tracking upgrade over Google & YouTube Sales Channel for GA4
  • Doubles revenue from abandoned cart flows in Klaviyo with better flow triggers
  • Enables ad algorithms to focus on high-converting customers by matching Shopify revenue
  • Sends full-funnel events via Conversions API (CAPI) for more targeted ads
  • Enhances Google Analytics (GA4) by tracking checkout steps and recurring orders
  • Designed for data experts, making it easy to get accurate data
  • Exceptional tech support, with specific mention of responsiveness and problem-solving skills
  • Highlights best options for generating new growth in acquisition, retention, and customer loyalty
  • Allows experimentation and fixing of business models for better performance
  • Provides an advanced eCommerce approach to reach business targets and save time
  • Empowers users to monitor crucial metrics and make better decisions
  • Dynamic Audience Builder to enhance Meta & Google ad campaigns using RFM
  • RFM Customer Segmentation to identify best and worst clients and treat them accordingly
  • Automated NPS tool for fixing customer journeys with real-time alerts and advanced data
  • Buying Habits reports to identify best and worst-performing product SKUs by Customer Lifetime Value (CLV)
  • Advanced Reporting to track essential metrics and promote a customer-centric approach

Cons

Cons

  • May cause issues with attribution, potentially skewing CPC & Organic traffic data
  • Users have reported that the support team may not always acknowledge issues promptly
  • May require constant monitoring of attribution graphs and reporting to catch inconsistencies
  • Not a foolproof data solution as claimed; effectiveness can vary
  • May require a steep learning curve for users unfamiliar with advanced eCommerce analytics
  • Dependency on accurate data input for effective analysis and results
  • Potentially costly for small businesses or startups with limited budgets
  • Requires continuous monitoring and updates to maintain optimal performance

Categories

Categories

Launched

Launched

Jan 08, 2017
Mar 09, 2020

Developer

Developer

Built by Littledata

Apps:

2

Average Rating:

3.9

Reviews:

137

Built by Omniconvert SRL

Apps:

2

Average Rating:

2.5

Reviews:

95

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