Merchants have a mixed view of the TikTok app integration for platforms like BigCommerce. While some appreciate the user-friendly interface and effective engagement features, others face technical challenges with syncing and connectivity. Overall, there is a sense that, despite its potential, the app requires improvements in functionality and support.
While TikTok's app offers promising features for merchants seeking to leverage short-form video content, recurring technical issues and support concerns hinder its effectiveness. Its potential for enhancing ad performance and engagement is clear, but resolving functional challenges is essential for broader merchant satisfaction.