Route logo

Customer reviews: Route

Develop by Elite

Reviews (47)

Overall rating
4

What Merchants Think

"Route" receives mixed feedback from merchants. Positive reviews highlight the app as a game-changing, stress-reducing solution for handling shipping issues, with an excellent response from customer service. On the downside, some merchants have reported unsatisfactory experiences, citing issues like claim processing delays, lack of communication, and unexpected charges. Overall, while many merchants find immense value in Route's package protection features, others recommend caution due to recent lapses in service reliability.

Key Strengths

  • Effectively reduces merchant involvement in shipping claims and customer service.
  • Offers peace of mind to customers with its comprehensive package insurance.
  • Responsive and supportive customer service when operational.
  • Easy integration and setup on e-commerce platforms.
  • Affordable insurance compared to other carriers.

Common Concerns

  • Auto-add functionality causes unexpected charges for customers.
  • Inconsistent claim approval and processing delays reported.
  • Lack of strong communication and resolution in some cases.
  • Issues with claims not being covered, especially shipping fees.
  • Concerns about spamming customers post opt-in.

Final Thoughts

Route is generally well-received as a beneficial app for merchants seeking to streamline shipping insurance processes and enhance customer satisfaction. Nevertheless, merchants are advised to be aware of potential service inconsistencies and ensure clear communication with Route’s team. Businesses that manage high shipping volumes or frequently experience lost or damaged parcels may particularly benefit from Route.

bre...com

Jan 31, 2024  on Bigcommerce

Good if they want to be or want to work with you. - We got into a relationship with Route during Covid when shipping carriers were running wild and stuff wasn't arriving or getting damaged left and right. We needed an option to try and mitigate the loss and hope to have some customer confidence instilled. We found Route and to be hones they were great for our business and helped us save time and money for a duration in time. Recently to no fault of ours there has been an uptick in issues with carriers and unfortunately for Route and fortunately for our customers who use route at checkout the claims have been more than the paid in premiums. So instead of trying to work with us on figuring a way to help the loss and grow their premiums together they literally emailed us and dropped us from their program with zero warning. Obviously that is their decision and it is their business to do so. However this was to no fault of ours and a huge surprise to us. I would say use them if you need an insurance for shipping. But beware that if you do volume and your carriers are not doing their job you will be right back to square one and dealing with it all on your own because Route will drop you with zero warning and no opportunity to work with them to make it beneficial for both parties.

pau...com

Nov 08, 2022  on Bigcommerce

No reason why not - Route is a pleasure to work with. CS and implementation team are excellent - responsive and always improving. This is a no risk solution to all the time consuming "where's my package" calls we get in the eComm business. Stop wasting time and money on what Fedex/UPS needs to figure out! Get this app and free up your life. The cost is passed to the customer. The only draw back is the BC limitation on the auto-add to cart instead of an option for the customer but now that we've been using this tool for a few months, I think that is probably a blessing in disguise. A lot of customer do not seem to notice or care and it just protects them in the long run.

inf...com

Nov 08, 2022  on Bigcommerce

Wish we had known sooner - We have been really happy with Route - it has reduced our costs, customer service times and overall created a better customer experience in the rare event that something does go wrong in shipping. Would certainly recommend this to others, especially with products prone to shipping damage.

wil...com

Nov 04, 2022  on Bigcommerce

Easily worth it for a merchant - We've been using Route for about a year and half now, as an opt-out for the customer. So, when the customer goes to checkout, there's a little slider that defaults to, "Route protection on." They can disable it with a click.This has saved us an enormous amount of headache. We often ship USPS, for the cost savings. Problem is, USPS is inconsistent compared to the private carriers. It was very bad during the height of the pandemic, but even now, USPS loses about one-in-two-hundred packages. Or, they'll say it was "delivered," and then the customer tells us the package never arrived.Previously, we'd have to eat the cost of reshipping the parts to keep our customers happy. Or, worse, go through the long and unreliable process of filing a Missing Mail report with USPS.Now, it's just a simple claim, handled by the customer, and they can either get refunded, or Route will place a second order at no cost. It was not only a cost savings, but also a big savings in customer service time.Overall, we're so satisfied with Route, that we opted to upgrade to their "Full Service" approach -- the package protection is mandatory, paid for by us instead of the customer, which we chose to offset by slightly increasing our flat ship rate.Thanks, Route, for saving us money and time!

wor...com

Aug 11, 2022  on Bigcommerce

Brutally Honest Route Review - I've been with Route since 2021 and I can tell you it's a game changer for our biz. First I'm going to tell you the bad things, which are few: 1. People don't understand what it IS. For some reason Route doesn't want to use the words "package insurance" so people get confused regarding what the extra charge at checkout is. Solution: we had some custom web work done to explain it and explain its optional and it instantly solved the issue. Conversion rate jumped back to normal. 2. It is auto-added BUT this is a setting you can change. Reality is, if you have it set to auto-off, people won't add it and you're basically spinning your wheels on trying to sell your custos a legitimately INCREDIBLE insurance program. Nobody is going to choose to voluntarially make their bill higher, but people do indeed think twice about removing it. So, yeah, you basically have to use auto-on which does ruffle feathers BUT if you make sure they know what it is AND that it can instantly be removed, it greatly reduces the "extra unwanted charge anger". We all know the #1 reason for abandoned carts is "added charges at checkout", which this is....BUT if they know it's optional, the ball is in their court. 3. Route basically forces them to download the Route app to really GPS track it, based on the shipped-email. Some people have complained that they liked our old email better that had a single clickable link that brought them right to the carriers site with the current status. OK, I do agree. I hate apps and prefer to just click the link but the route app is actually really cool and gives them essentially an interactive experience where they can stalk their parcel....which saves you so much time.With that being said, if the carrier doesn't scan it the customer can't stalk. Now let's discuss why Route is badass: 1. Route has literally taken all parcel-related customer service off our hands. If the transit is slow, parcel isn't scanned, wrong delivery, whatever, Route deals with it. How much do you save outsourcing this tedious bs????? On my end, 50k a year. We just turn them all over to Route and that's that. I have no idea how many people actually click through the link and bitch to route, bit we don't hear a peep from them after sending the route "report an issue" link. 2. ZERO complaints about Route from our custos who have had to contact them. We sell wholesale, so our orders can be hundreds, or even thousands, of dollars. Trust me, these people have no problem complaining when something is less-than-perfect, yet ZERRRROOOOOO complaints about Route. 3. I know we have had a few people abuse the system. Route lets them. Route didn't buck them or make them jump through hoops to try to catch them in their deception. This is cool because if these same people tried pulling this same crap on us, we would have said NO and lost a customer. But Route is like any other insurance co; they rely on the honest to cover the losses of the dishonest. Regardless, it takes the frustration out of your hands and at the end of the day, everyone is happy. 4. The Route staff, specifically Cody and Tyler are awesome people who are quick to reply AND NEVER USE CANNED "FORM LETTER" RESPONSES and....idk, they're just the type of people you feel comfortable with. If they were in Michigan I'd buy them a drink and a burger. They're just straight up good people who care and really know their stuff. To me, after 17 years in business, I value this more than almost anything else. They have listened to my complaints, took my suggestions to heart and given me legit feedback and ideas. I really like these dudes and this company because they treat me like family and keep it real. Cody responds quick, 7 days a week and really tries. Isn't it mind-blowing that in 2022 it's damn near impossible to get an actual reply from a company within 3 days? But this isn't the case with Route. 5. I should have made this #1, but Route is a friggin amazing service. They not only cover damages and lost parcels but they also cover STOLEN, mis-delivered and SLOW TRANSIT!!!!!!! those last 3 are the game-changers I mentioned previously. Yeah, it's not common for a custo to claim their delivered-parcel "isn't here" but when it does happen, you're stuck. The carrier says "yep, delivered correct" so the custo looks like a liar. Should you take the $1,800 loss??? What about when tracking stops after it hits Kentucky? The amount of time and energy we spent claming customers down, begging our carrier reps to look into it, etc was mentally and financially taking a toll on us, especially during the covid transit nightmare of 2020 and 2021. A single "missing" parcel would keep one of my employees tied up all day. Now we just shoot the customer the link to file a claim. It makes the customer feel safe and leaves us with sanity....and time to get actual work done!IN CLOSING....I have read the other reviews about Route that are negative and I have not experienced any of these things. I have no idea why some people are so unhappy but hey, you can't make everyone happy. I have no clue if they had different Route reps or what but I can guarantee they didn't have Cody and Tyler. I can only speak from my own Route experience, which has been fantastic AFTER those couple changes mentioned in the beginning were implemented. I would like to see Route change their wording and instead of saying stuff like "1 click protect powered by route" or "green package protection", "instant resolution" or "carbon netural", instead focus on what the service IS, which is absolutely amazing parcel insurance that covers literally every issue. It should say "Route: The ultimate package insurance that allows you to sleep well at night" or "Route: package protection made by Gods for Gods" or "Route: if ANYTHING goes wrong we got you covered like a Snuggie". On a serious note, I do really wish they would change the wording to emphasize their program and make carbon neutral stuff a perk, but we can't win them all. Regardless, I am a fan and I encourage you to give them a try.

mik...com

May 16, 2022  on Bigcommerce

Affordable easy to use Insurance - After several zoom meetings, I finally started using Route. It has greatly reduced the number of emails I get about any issues relating to shipping or claims. Honestly I wish I would have done it sooner. I would highly recommend it and have to several other friends who have e-commerce sites as well. And I am yet to have any customer complain about the small fee or have any issues with a claim.

lil...com

May 11, 2022  on Bigcommerce

Affordable Insurance, Very Responsive and Solutions-Oriented Customer Service - We have had a very positive experience using Route over the last few months. Since the average order size on our website is quite high and the number of packages lost or damaged in transit has increased during the Covid pandemic, we were looking for a solution to offer our customers the peace of mind that their orders would arrive safely or would be refunded promptly . So far, we have not had any issues with the claims and the customer service team has been responsive and attentive. Our thanks to Cameron for providing a great solution when we wanted to make a change to the setup that could have affected us negatively in some ways. The team was also quick to implement his recommendation. Finally, we are also pleased by the fact that Route offers insurance that is significantly more affordable than that offered by the shipping carriers. Overall, we are very satisfied with the app and the team.

sal....sg

Feb 08, 2022  on Bigcommerce

Route is the worst *from a merchant* - DO NOT USE - We are a merchant have been using them for over a year. There were a few hiccups in the past where it took hours trying to get a refund from Route because some of our customers inadvertently opted in (Red Flag #1 - we haven't even shipped the item!). A few months later, our customer received a damaged item and we immediately provided the customer with an exchange (for a brand new unit) and claimed the cost from Route. It's been almost 2 weeks and the only response we got was to "send more pictures" (which we did) I've sent emails to their leadership Clare Peterson and Matthew Dastrup to follow up on this but have not heard back (Red Flag #2). If you are looking at this, you have yet to resolve our claim for Route order number: RTC7JA5VD6H42KQRCF5840. We have disabled Route for now as we have lost confidence in their service.

Bri...com

Dec 31, 2021  on Bigcommerce

Horrible Company - The service may be ok but the company and customer service are horrible. There is now way to actually talk to them on the phone and their email customer service you are lucky to get a response within 3 days, even when there are issues. They constantly have issues where they automatically charge the customer when it is supposed to be an opt in, then they bill you no matter what. They even admit that they had issues but refuse to compensate you for all the customers you had to refund for the charge. They don't deserve a 1 star.

jos...com

Dec 14, 2021  on Bigcommerce

Goodbye to old carrier claims forms - The team at Route are extremely easy to work with and makes integration easy. Over 90% of my customers select the service, and so far, there's been positive feedback. I'm still new to Route, but I hope my customers continue to enjoy the service and know that we are both covered if anything happens.

pla...com

Dec 14, 2021  on Bigcommerce

Incredible - From the first moment that Route contacted me, the process has been seamless and incredibly professional. 99% of our customers have taken Route on their orders and it has made our shipping more trusted. I am enjoying building a good relationship with the guys, I would recommend to any company.

web...com

Dec 13, 2021  on Bigcommerce

The Route to peace of mind... - Adding Route was a no-brainer for us. Fully two-thirds of our customers are taking advantage of the affordable shipment protection and that means two thirds of any issues are off the shoulders of our support folks. It doesn't get much better than that! Thanks Route!

ser...com

Dec 11, 2021  on Bigcommerce

Easy & Simple Coverage - Easy and simple to use. My only critiques are the coverage limit and the ability to add-on insurance. Insurance only covers the value of the merchandise, and leaves us (or the customer) with the tax and shipping bill. It is also impossible to add to an existing order, which means creating new orders and shuffling paperwork for everything to be squared away. If just adding the insurance post-purchase could be fixed, that would be 5-stars.

pau...com

Dec 08, 2021  on Bigcommerce

Very Easy Install - great support - Easy to install, very straight forward design. Attach rate has been good and customers appreciate the service.

ira...com

Dec 08, 2021  on Bigcommerce

A+++++ - I have had a great experience with ROUTE-Set up was super easy-Support walked me through it and it was 1-2-3-My customers love the tracking aspect of ROUTE and I have piece of mind that my customers will get what they ordered. Highly Recommended.

lal...com

Dec 06, 2021  on Bigcommerce

Not a free app. Misleading at best. - This app is listed as free with no recurring fees, which is misleading at best.We installed this app in September 2021 to try the tracking functionality. We don't have a need to insure our packages in case of loss.We tried the app for a week, decided it was not for us, and uninstalled it. Fast forward to December 2021 (3 months later), we received an invoice for $20 from Route. We couldn't figure out why we received an invoice as Route is listed as a free service.After questioning the person in their billing department, we found out the insurance option is turned on by default. You have to manually turn it off (opt-out). We contacted a customer who had supposedly insured their package and found out they didn't know they had paid for insurance. Since insurance is added by default, the customer who ordered 13 separate line items didn't see the insurance charge either.Actual email with Route:-------------------------------------------------------On Thu, Dec 2, 2021 wrote:Is this service added by default or did we opt-in to add the insurance to our checkout? We never wanted insurance at all (we only wanted to try the tracking) which is why this is highly surprising.Route Billing - Thu, Dec 2, 2021I can't speak to the process when you signed up but as of right now, the insurance is added by default. -------------------------------------------------------Long story short, we ended up paying Route $20 for a service we didn't need or want. In addition, we had to refund the customer who paid for insurance they didn't need or want.Normally, when you deal with reputable companies, they handle such problems. In this case, Route's answer was "it's not my problem".-------------------------------------------------------Route Billing - Thu, Dec 2, 2021I apologize for this lack of transparency and confusion but it's a legal obligation at this point. Not really something that's up to me-------------------------------------------------------This app is not free unless you are careful to "opt-out" of the insurance. This not only lacks transparency but is dishonest. Their response of "not my problem" was unsurprising given their lack of transparency.

vin...net

Nov 16, 2021  on Bigcommerce

Excellent for us - We wanted a way for our customers to be able to get the package protection they need if they feel it necessary. Route has enabled us to allow our customers to add extra security to their orders should they wish to do so, and it's often at a very fair price. With how crazy shipping has been since the pandemic hit, allowing our customers the ability to insure their packages has been invaluable.

pap...com

Sep 24, 2021  on Bigcommerce

Works great for us - Not only has Route paid out to customers whose packages have gone missing, it has eliminated us from the process altogether. Customers file directly with Route without ever mentioning anything to us, couldn't be easier.

pet...com

Aug 26, 2021  on Bigcommerce

Great experience - Working with Route has been a great experience. The team has been very responsive, and the app works seamlessly. Claims have been handled quickly and it took a lot of work off our customer serve team while allowing our customers to purchase worry free from shipping issues.

jmg...com

Aug 25, 2021  on Bigcommerce

Great App--Takes Away the Worry - We do a lot of shipping via first class mail on USPS. We also ship internationally. And we use FedEx Ground or UPS in the US. In the past I was concerned that the shoppers could end up having something lost in the shipping. As a shipper, I know that they would contact me about a lost item. First class USPS shipping was the most likely to have a problem. I wanted to have an option where the customer could choose shipping insurance. Then I found Route. Now, any customer knows he is paying for protection or accepting responsibility. It is a great app to help take away concern about lost shipments. I highly recommend it. I would like the ability to use Route for a phone order that bypasses the shopping cart.

Scroll to Top