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RetentionX for LTV, Segmentation and Cohorts

Develop by zendesk.com
Free plan available

Boost retention with data-driven insights and personalized customer experiences.

Customer segmentation
Cohort analysis
Product analytics
Automated reporting
Rfm analysis
Ltv analysis
Customizable dashboards
Social ads automation

About RetentionX for LTV, Segmentation and Cohorts

Launched Mar 08, 2022

Categories

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Introduction Video

Description

Increase lifetime value and customer retention with automation

The retention platform for customer-centric brands

Customers share their preferences, needs, and wants every time they interact with your brand.

RetentionX collects all customer data, prepares it in ready-to-use analyses and allows you to feed all generated insights back into your marketing stack.

Increase Retention

Get all the analyses & tools you need to sustainably improve LTV.

- Identify the key customer segments that drive your business

- Learn what your ideal customer looks like and find similar ones

- Trigger more repeat purchases and increase LTV

Fight Churn

Find out who is predicted to churn when, and determine what might make them stay.

- Identify customers at risk of churning early on

- Incentivize them to come back by creating personalized experiences

- Increase the percentage of customers recovered and win back crucial LTV

Reduce Costs

Identify unnecessary costs and optimize the contribution margin of each and every order.

- Identify and take action on customers and products with high return rates

- Eliminate discount codes that are overused by bargain hunters

- Optimize your free shipping threshold

Maximize Sell-Through

Improve sell-through, margins and identify products that lead to maximum LTV.

- Find out which products attract the most loyal customers

- Identify products that customers buy again and again

- Increase AOVs through smart up- and cross-selling

Optimize Customer Acquisition

Find out which channels and campaigns your marketing budget is well invested in.

- Get the LTV of every campaign and channel

- Create powerful lookalike audiences based on your best customers

- Increase your LTV:CAC ratio

Automate Your Workflows

Integrate RetentionX into the stack of tools you rely on. No more copy-paste in excel.

- Set up email flows based on your customers' behavior

- Deliver world-class customer service by providing your teams with all insights

- Push real-time audiences to your ad channels

Analytics & Features

Get a brief overview of some of the built-in features

- Customer Segmentation

- LTV Analysis

- Cohort Analysis

- RFM Analysis

- Social Ads Automations

- Product Analytics

- Fully Automated Reporting & Analytics

- Customizable KPI Dashboards

Replaces various other analytics apps such as Google Analytics, Data Studio, Glew Analytics, Daasity, Order Analytics, DCKAP Analytics, Daton Analytics, Littledata, Supermetrics, PowerBI, Segment

Pros

  • Comprehensive data collection and analysis, facilitating ready-to-use insights.
  • Helps identify key customer segments and understand ideal customer profiles for targeted marketing.
  • Enables identification of at-risk customers and provides solutions to reduce churn.
  • Aids in cost reduction by analyzing customer and product data to optimize contribution margins.
  • Improves sell-through rates and identifies high LTV products, maximizing returns.
  • Optimizes marketing investment with insights into effective channels and campaigns.
  • Automates workflows, reducing manual tasks and enhancing efficiency.
  • Replaces multiple analytics applications, offering a consolidated solution.
  • Offers a range of analytics features including LTV and cohort analysis, and customizable dashboards.

Cons

  • Complexity of features might lead to a steep learning curve for new users.
  • Dependence on accurate data inputs; erroneous data could affect output insights.
  • Could be resource-intensive, potentially requiring significant time and effort to fully integrate into existing systems.
  • Might not be cost-effective for smaller businesses with limited analytics needs.
  • Some users may prefer more granular control over data analysis processes, which might be limited in a fully automated system.

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