Compare Shopify Email vs MailerLite Classic

MailerLite Classic

Powerful popups & personalized emails.

Rating

2,352 Reviews

85 Reviews

5.4

Pricing

Try for Free More info

Features

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

Customer segmentation
Revenue tracking
Shopify synchronization
Product import
Landing pages
Abandoned cart emails
Targeted campaigns
Automated messages
Newsletter design
Pop-up creation
Automated e-commerce
Custom html editor
Unsubscribe page builder
Dedicated ip addresses

Screenshots

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Pros

User-friendly and easy to navigate interface
Integrated seamlessly with Shopify, enhancing platform trust
Drag-and-drop editor and sales-focused templates for quickly creating branded emails
Pre-built automation templates and customer segmentation to target specific audiences
Tracks results like click-through rates, products added to cart, and purchases
AI-generated email subject lines, body copy, and optimized send times
Cost-effective, especially beneficial for small businesses with limited budgets
Allows saving and reusing templates for future email campaigns
Supports multiple customization options including images, links to products, specific sales, and discounts
Enhances customer interaction and engagement, supporting business growth and retention
Some users have found it to integrate well with other platforms like Faire

Allows design of beautiful newsletters and eye-catching pop-ups
Capability to deliver targeted campaigns using segmentation
Automated e-commerce campaigns for promoting new products and recovering lost sales
Ability to tailor the experience based on needed features such as custom HTML editor and dedicated IP addresses
Seamless integration with Shopify for syncing customer data and importing products
Automated messaging including abandoned cart emails
Revenue tracking to measure email performance on sales
Tools for growing subscriber list with custom pop-ups and engaging landing pages

Cons

Limited advanced email marketing tools compared to other apps
Issues with sender email address visibility and professional appearance
Reports of feature limitations, such as unable to send emails to non-opted-in users
Complaints about not showing open rates for campaigns
Misleading information about free email limit and base price
Segment parameter issues causing improper targeting
Problem with emails being sent without profile images and different sender email addresses
Periodic unexpected billing issues reported by users
Users suggesting the need for more seasonal templates and customization options

Potential complexity in setting up and managing automated campaigns
May require time to learn and utilize all advanced features effectively
Potential cost associated with accessing premium features-customizable plans may be confusing
Limited to users who utilize Shopify for their online store
Performance and email deliverability may depend on external factors like email server quality

Launched

Apr 13, 2020

Feb 13, 2017

Developer

Built by Shopify

Apps:

877

Average Rating:

3.7

Reviews:

38,206

Built by MailerLite

Apps:

Average Rating:

2.9

Reviews:

120

Make Your Choice

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Compare Shopify Email vs MailerLite Classic

Shopify Email

MailerLite Classic

Shopify Email

MailerLite Classic

Rating

Rating

Pricing

Pricing

Features

Features

Screenshots

Screenshots

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Pros

Pros

Cons

Cons

Categories

Categories

Launched

Launched

Developer

Developer

Built by Shopify

Built by MailerLite

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