Mailchimp vs Freshmarketer: Compare Email & SMS Tools

Name: Freshmarketer: Email &amp; SMS
Brand: Freshworks

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

Freshmarketer: Email & SMS

Multichannel marketing campaigns and customer journeys

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

Freshmarketer: Email & SMS

Multichannel marketing campaigns and customer journeys

Rating

754 Reviews

9.1

21 Reviews

6.2

Pricing

Install App More info

Features

A/b testing
Email automation
Landing pages
Custom templates
Campaign types
Data insights
Pop-up forms
Segmentation targeting
Content studio
Ai improvements

Pre-built templates
Engage buyers
Convert abandoned carts
Personalize campaigns
Resolve issues faster
Cross-channel experiences
Sync shopify data
Automate social posts
Unified customer support

Screenshots

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Pros

Precision-targeted emails.
Expert insights and powerful marketing CRM.
Integration with Shopify online store and POS.
Launch email automations (e.g., abandoned cart, welcome emails).
Access to creative assets in Content Studio for reuse.
AI-powered improvements with Content Optimizer.
Insights powered by data from millions of campaigns.
Pre-built pop-up forms and landing pages.
Extensive email marketing features (e.g., newsletters, SMS campaigns, promotions).

Engages buyers across multiple channels like email, WhatsApp, SMS, chat, and social media
Helps convert abandoned carts into sales with targeted messages and offers
Personalizes campaigns based on buyer interests and behavior, potentially increasing conversion rates
Resolves customer issues faster with rich context in one app
Syncs all historical data from Shopify for contextual customer engagement
Includes pre-built e-commerce templates for multichannel marketing campaigns
Automates social media posts on Instagram and Facebook to drive engagement
Brings customer queries from various channels into one inbox for easier management

Cons

Cleverly hidden prices and overcharges reported by users.
Issues with disabling and deactivating features.
Difficulty in resolving integration problems with Shopify.
Random issues with double opt-ins overriding Shopify subscriptions.
Poor live chat support with template answers.
Faulty domain validation code.
High fees related to bot activities.
Manual efforts required due to synchronization problems.
Persistent code residues on websites post-uninstallation.
Comparatively less user-friendly than other email marketing apps.

Requires integration with Shopify, which may be a limitation for users on other e-commerce platforms
The rich feature set could be overwhelming for small businesses or new users without a dedicated marketing team
Automating social media posts may lack the personalized touch that manual posts can offer
The app appears to have limited support for non-WhatsApp messaging services beyond SMS and email

Launched

Nov 27, 2018

Mar 28, 2022

Developer

Built by Intuit Mailchimp

Apps:

Average Rating:

4.3

Reviews:

754

Built by Freshworks

Apps:

Average Rating:

3.8

Reviews:

Make Your Choice

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