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Littledata ‑ Customer Tracking logo

Littledata ‑ Customer Tracking

Boost campaign performance in Google, Meta and Klaviyo

Decile ‑ Customer Analytics logo

Decile ‑ Customer Analytics

Customer Data & Analytics Built by and for Marketers

Littledata ‑ Customer Tracking logo

Littledata ‑ Customer Tracking

Boost campaign performance in Google, Meta and Klaviyo

Decile ‑ Customer Analytics logo

Decile ‑ Customer Analytics

Customer Data & Analytics Built by and for Marketers

Rating

Rating

126 Reviews
7.7
24 Reviews
9.1

Pricing

Pricing

  • $99-$600 / Month
  • 30 Days Free Trial
Try for Free More info
  • $1500-$900 / Month
  • 7 Days Free Trial
Try for Free More info

Features

Features

  • Server-side tracking
  • Accurate data
  • First-party data
  • Marketing attribution
  • Checkout tracking
  • Higher performing campaigns
  • Opted-in targeting
  • Tracking upgrade
  • Abandoned cart flows
  • Ad algorithm focus
  • Conversions api events
  • Ga4 enhancement
  • Recurring orders
  • Customer segmentation
  • Product analytics
  • Customer cohorts
  • Sequential purchase reports
  • Demographic traits
  • Psychographic traits
  • Predictive ltv
  • Lifecycle segments
  • Sync marketing platforms

Screenshots

Screenshots

Littledata ‑ Customer Tracking screenshot Littledata ‑ Customer Tracking screenshot Littledata ‑ Customer Tracking screenshot Littledata ‑ Customer Tracking screenshot
+ 2 more
Littledata ‑ Customer Tracking screenshot Littledata ‑ Customer Tracking screenshot
Decile ‑ Customer Analytics screenshot Decile ‑ Customer Analytics screenshot Decile ‑ Customer Analytics screenshot Decile ‑ Customer Analytics screenshot
+ 1 more
Decile ‑ Customer Analytics screenshot

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Pros

Pros

  • Pioneers server-side tracking for Shopify, enhancing data reliability
  • Integrates first-party customer data into major analytics and ad platforms including Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest, and Klaviyo
  • Improves marketing attribution, leading to better-performing campaigns
  • Helps Klaviyo users increase revenue from the same flows by identifying opted-in customers for targeting
  • Offers tracking upgrade over Google & YouTube Sales Channel for GA4
  • Doubles revenue from abandoned cart flows in Klaviyo with better flow triggers
  • Enables ad algorithms to focus on high-converting customers by matching Shopify revenue
  • Sends full-funnel events via Conversions API (CAPI) for more targeted ads
  • Enhances Google Analytics (GA4) by tracking checkout steps and recurring orders
  • Designed for data experts, making it easy to get accurate data
  • Exceptional tech support, with specific mention of responsiveness and problem-solving skills
  • Comprehensive use of first-party data combined with hundreds of enrichment attributes
  • Helps identify high-value customer personas and the products that resonate with them
  • Improves retention by providing a deeper understanding of the customer lifecycle
  • Offers various analytics features like customer cohorts, product analytics, and sequential purchase reports
  • Builds personas based on extensive demographic and psychographic traits
  • Allows segmentation and comparison to identify high-value customers
  • Includes predictive models to elevate marketing efforts with predictive LTV and lifecycle segments
  • Syncs data to key marketing platforms including Klaviyo, Attentive, and Meta
  • Highly rated for its customer support, particularly the support team members like Roman and Oliver
  • Easy-to-use and easy-to-integrate, providing valuable insights quickly

Cons

Cons

  • May cause issues with attribution, potentially skewing CPC & Organic traffic data
  • Users have reported that the support team may not always acknowledge issues promptly
  • May require constant monitoring of attribution graphs and reporting to catch inconsistencies
  • Not a foolproof data solution as claimed; effectiveness can vary

Categories

Categories

Launched

Launched

Jan 08, 2017
Sep 17, 2020

Developer

Developer

Built by Littledata

Apps:

2

Average Rating:

3.9

Reviews:

137

Built by Decile

Apps:

1

Average Rating:

5

Reviews:

24

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