Elevar vs Upstack: Best Conversion Tracking for Shopify

Name: Upstack: Site Intelligence
Brand: Upstack Data

Elevar Conversion Tracking

Add server-side conversion tracking to improve data accuracy

Upstack: Site Intelligence

Advanced server-side pixel improves Event Match Quality

Elevar Conversion Tracking

Add server-side conversion tracking to improve data accuracy

Upstack: Site Intelligence

Advanced server-side pixel improves Event Match Quality

Overview

What is Elevar Conversion Tracking?

Elevar is a Shopify-focused conversion tracking and data layer management tool designed to improve ad performance and analytics accuracy.

Key Strengths:

Advanced data layer management for precise tracking
Seamless integration with Google Ads, Facebook Pixel, and more
Automated error detection and troubleshooting

What is Upstack: Site Intelligence?

Upstack is a Shopify app offering pixel and analytics tracking with a focus on simplifying data collection for marketing optimization.

Key Strengths:

Easy setup with no coding required
Supports multiple tracking pixels (Google, Facebook, TikTok)
Real-time analytics and performance insights

Rating

135 Reviews

8.5

32 Reviews

8.2

Pricing

Install App More info

Features

Server-side tracking
Conversion tracking
Session enrichment
Checkout extensibility support
Multiple marketing integrations
First party data accuracy
Data layer transformation
Structured event tracking
User identity graph
Gdpr consent integrations
Ecommerce data layer

No-code setup
Restores conversion clickids
Improves conversion accuracy
New customer cpa reporting
Klaviyo pixel integration

Screenshots

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Pros

Improves data accuracy with server-side conversion tracking
Transforms shopping behavior into structured, trackable events with attribution
Supports session enrichment to recognize returning users and combat iOS tracking limitations
Provides server-side integrations with major platforms like Facebook CAPI, Google Ads, GA4, TikTok, Klaviyo, Pinterest, and more
Accurate 1st party data for better marketing ROI and strategic business decisions
Supports both client-side and server-side GDPR consent integrations
Includes a comprehensive customer and eCommerce data layer for Google Tag Manager
Highly praised customer support and technical assistance
Offers white glove service for complex tech stacks or less technical users
More affordable alternative to Hyros with similar or better performance for eCommerce

Solves conversion tracking issues caused by iOS14, browser privacy, and cookie deprecation
Employs a CDP powered by 1st-party data pixel, enhancing data control
Stitches, enriches, and rehydrates lost click IDs and session data, improving platform attribution
Drives higher ROAS and lower CPAs
Supports multiple platforms including Facebook, TikTok, Google, and Klaviyo
Increases abandonment audience and drives new revenue with Klaviyo pixel integration
Restores and rehydrates conversion ClickIDs lost due to iOS14+ signal loss
Improves Event Match Quality and conversion accuracy through session stitch and enrichment
Enables reporting on Meta New Customer Purchase CPA and ROAS
Doubles abandonment flow segments and ROI with Klaviyo server-side pixel integration
No-code setup, allowing pixel and conversion tracking setup within 15 minutes
Positive user feedback on ease of use and robust data integration, particularly for Facebook

Cons

May require expert assistance for proper installation and setup
Initial setup may not be straightforward for all users, especially those without a technical background

Subscription may be perceived as expensive, starting at $250 per month
Limited feedback to gauge performance across a broader user base

Launched

Sep 25, 2018

Jan 09, 2023

Developer

Built by Elevar

Apps:

Average Rating:

4.6

Reviews:

135

Built by Upstack Data

Apps:

Average Rating:

Reviews:

Make Your Choice

Install App More info View alternatives

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Frequently Asked Questions (FAQ)

Which app is better for beginners?

Upstack is more beginner-friendly due to its simple setup and intuitive interface, while Elevar offers deeper customization for advanced users.
Does Elevar support TikTok Pixel?

Yes, Elevar supports TikTok Pixel alongside Google and Facebook tracking.
Can Upstack track server-side events?

No, Upstack primarily focuses on client-side tracking, whereas Elevar supports both client and server-side tracking.
Which app provides better customer support?

Elevar is known for responsive support, including live chat and documentation, while Upstack offers email and help center resources.
Are there free plans available?

Both apps offer free trials, but Elevar has a limited free plan, while Upstack operates on a paid subscription model.

Elevar vs Upstack: Best Conversion Tracking for Shopify

Elevar Conversion Tracking

Upstack: Site Intelligence

Elevar Conversion Tracking