Compare α OnePixel: Facebook Pixel API vs Aimerce First‑Party Pixel

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Pros

Enables effective ad campaigns and maximizes ROAS with precise pixel tracking
Easy setup and installation of multiple pixels from various platforms without needing to code
Supports multiple platforms including Facebook, TikTok, Google, Snapchat, Twitter, Microsoft, and Pinterest
Bypasses iOS 14 updates and ad blockers with Conversion-API tracking, ensuring no data is missed
Saves time by creating highly-segmented Facebook ad audience lists instantly
Easily switches between product and variant IDs for event tracking, enhancing ad effectiveness
Includes Web Pixel Extension for accurate event tracking
Tracks various event types, such as ViewContent, AddToCart, AddPaymentInfo, Checkout, and Purchase

Captures data lost to ad blockers, iOS updates, and browser tracking
Extends visitor tracking from 7 days (or 24 hours for ads) to a full year with Durable ID
Provides richer data on returning visitors and a complete customer journey
One-click integration with Klaviyo and Meta ads, improving ease of use
Server-side tracking enriches first-party data
Helps increase email campaign revenue and ad ROAS (Return on Ad Spend)
Improves identification of website traffic over time and across sessions
Enhances capabilities for sending cart abandonment emails via Klaviyo
Facilitates audience building with one-click Meta Event Manager integration
Supports a better understanding of customer behaviors with fully owned first-party data

Cons

No information provided on user experience or interface
Potential complexity in managing multiple pixels simultaneously
Dependency on third-party platforms, which may introduce compatibility issues
May require ongoing updates to remain effective against new ad blockers or privacy updates
No specific mention of customer support or available resources for troubleshooting

Implementation depends heavily on the compatibility and existing infrastructure of the website
Reliance on first-party data may require existing robust data management practices
Setup and configuration might be complex for those unfamiliar with server-side tracking
May involve additional costs for enterprises using advanced features or requiring premium support
Depends on external platforms (Klaviyo and Meta ads) for full utilization

Launched

Jan 24, 2022

Apr 18, 2024

Developer

Built by OneCommerce

Apps:

Average Rating:

4.9

Reviews:

1,022

Built by Aimerce

Apps:

Average Rating:

Reviews:

Make Your Choice

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Compare α OnePixel: Facebook Pixel API vs Aimerce First‑Party Pixel

α OnePixel: Facebook Pixel API

Aimerce First‑Party Pixel

α OnePixel: Facebook Pixel API

Aimerce First‑Party Pixel

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Rating

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Pricing

Features

Features

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Launched

Launched

Developer

Developer

Built by OneCommerce

Built by Aimerce

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