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Description

Professional eCommerce platform to sell online

Sell products, digital downloads, gift cards and subscriptions on your site or in person
Create a professional storefront with dozens of customizable widgets–product page, category page, cart, reviews and more
Manage your product catalog, inventory, shipping, fulfillment and payments—all from one single platform
List your products on multiple sales channels like eBay, Amazon, Google Shopping and more

Get a ready-to-sell store out of the box with the professional Wix eCommerce platform—trusted by countless businesses worldwide.

- Tailor your store to perfection: Choose from dozens of advanced eCommerce widgets that can be used as-is or customized to your brand

- Manage sales from inventory to fulfillment: Monitor inventory, process orders, print shipping labels & track packages–all from your Wix dashboard

- Accept all major credit cards and other popular payment options like PayPal, Apple Pay & Buy Now Pay Later

- Rank on Google: Get found on search engines with advanced SEO and storefront features that are tailored to the SEO of eCommerce sites

- Start selling with dropshipping: Sell products from providers that take care of inventory and fulfillment for you

- Sell anywhere: Convert prices to any currency, use global shipping providers with geo-specific rates & calculate tax automatically

- Grow with multichannel selling: Sell on your online store, in person, or on channels like eBay and Amazon–while managing inventory from one place

- Connect with customers: Send automated abandoned cart emails, offer coupons and automatic discounts, create loyalty programs & more

Pros

Customizable storefronts with advanced widgets for a professional look
Supports product sales, digital downloads, gift cards, and subscriptions both online and in-person
Comprehensive inventory management and fulfillment processes operated from one dashboard
Multi-channel sales support, including platforms like eBay, Amazon, and Google Shopping
Robust SEO features tailored to enhance eCommerce business visibility
Supports various payment methods, including major credit cards, PayPal, Apple Pay, and more
Supports dropshipping, simplifying inventory and fulfillment logistics
Global selling features with currency conversion and automatic tax calculations
Customer engagement tools like automated cart abandonment emails, coupons, and loyalty programs

Cons

Potential complexity in setup and customization for beginners
Dependence on Wix's ecosystem, which may limit flexibility for businesses looking to integrate additional tools
Possibly higher fees or costs associated with advanced features or integrations
Potential limitations on design flexibility if users do not have coding knowledge
Some users might encounter slow page loading times affecting store performance