Merchants generally find "SE Ranking" to be a beneficial tool for SEO beginners. While the app has a user-friendly interface and provides accurate keyword data, there are recurring issues with connectivity and login that have affected the user experience. Support and customer service have been noted positively when issues arise.
The "SE Ranking" app is a solid choice for those starting with SEO, offering valuable insights with a focus on user-friendliness and competitor analysis. However, there are some areas for improvement, particularly concerning connectivity and the addition of advanced features like AI. Addressing these issues could greatly enhance the app's appeal and functionality.