Tracking campaign, source, and medium in Google Analytics is crucial for understanding the effectiveness of marketing efforts. By monitoring these metrics, businesses can identify which campaigns are driving traffic, where that traffic is coming from, and which channels are most successful in generating conversions, allowing for informed decision-making and optimization strategies.

Google Analytics Link Builder from WD Tech lets businesses create traceable links that make attributing site traffic to specific links possible. Accessing data on this granular of level can help lead to higher efficacy in both online and offline campaigns.