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Datahash - Conversions API

Develop by Datahash DMCC
Free App

Effortless CAPI integration for compliant, cookie-less data tracking in minutes.

Event tracking
No-code integration
Cookie-less tracking

About Datahash - Conversions API

Categories

Zotabox Onsite Marketing Tools logo
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Description

Improve ROAS with no-code CAPI in 15 minutes

  • Effortlessly integrate CAPI event tracking in 15 minutes (no coding needed)
  • Ensure compliant and secure first-party data tracking
  • Overcome challenges posed by cookie-deprecation in a future-proof way
Datahash enables marketers to improve ROAS by unlocking value from their first-party customer data compliantly, in a cookie-less, privacy-first digital ecosystem. Marketers can now set up all types of first-party data integrations through Conversions API (CAPI) to Ad platforms such as Meta, Google, Snapchat, TikTok, X, and LinkedIn in just 15 minutes. Datahash provides ease of access to first-party data that gives brands and marketers the ability to improve the results of marketing efforts.

Pros

  • Effortless integration of CAPI event tracking in just 15 minutes without the need for coding.
  • Ensures compliant and secure first-party data tracking, which is crucial for privacy regulations.
  • Addresses the challenges posed by cookie deprecation, providing a future-proof solution.
  • Enables marketers to improve Return On Ad Spend (ROAS) by using first-party customer data more effectively.
  • Compatible with major ad platforms such as Meta, Google, Snapchat, TikTok, X, and LinkedIn.
  • Enhances marketing efforts by providing accessible first-party data.

Cons

  • The promise of '15 minutes setup' might not account for potential complexities in specific implementations.
  • Dependency on compatibility with specific ad platforms which might limit flexibility if platforms' APIs evolve.
  • Lack of coding requirement might limit customization options for users with specific needs.
  • The focus on cookie-less tracking might not cover all existing use cases for companies still reliant on cookies.

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