Otis AI is a powerful tool designed to help businesses reconnect with existing customers and discover new ones through the use of targeted advertising and social media engagement. By leveraging the power of artificial intelligence, Otis creates customized audiences based on your current customer profiles, ensuring that you reach individuals with similar characteristics who are more likely to engage with your business. The app offers a clear, concise dashboard that allows users to track important metrics such as sales, leads, and overall return on investment, making it easier to assess campaign effectiveness. Otis stands out with its ability to automatically optimize campaigns by constantly testing and adjusting strategies, ensuring that your ads reach the right audience via the most effective channels. Additionally, it enhances sales opportunities through social platforms by engaging customers with personalized product displays of items they've previously interacted with. This comprehensive approach helps businesses thrive in an increasingly digital marketplace.