Wix Store vs Online Store Apps: Which is Better?

Name: Online Store
Brand: Ecwid by Lightspeed

Wix Stores

Streamline sales with customizable storefronts and multi-channel inventory management.

Online Store

Effortlessly sell everywhere with comprehensive tools and easy management platform.

Wix Stores

Streamline sales with customizable storefronts and multi-channel inventory management.

Online Store

Effortlessly sell everywhere with comprehensive tools and easy management platform.

Overview

What is Online Store?

Wix Online Store is a built-in eCommerce solution for Wix users, enabling businesses to create and manage an online store with customizable templates, secure payments, and inventory management.

Key Strengths:

Seamless integration with Wix websites
User-friendly drag-and-drop editor
Built-in payment processing and shipping tools

Rating

4,409 Reviews

6.9

576 Reviews

9.1

Pricing

Add to Site More info

Features

Inventory management
Customizable storefronts
Payment processing
Global shipping
Dropshipping options
Automated marketing
Advanced seo tools
Multi-channel sales

Abandoned cart recovery
Easy management
Inventory control
Mobile app
Seo tools
Automated marketing
Dynamic ads
Product options
Sell everywhere
Advanced navigation

Screenshots

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Pros

Customizable storefronts with advanced widgets for a professional look
Supports product sales, digital downloads, gift cards, and subscriptions both online and in-person
Comprehensive inventory management and fulfillment processes operated from one dashboard
Multi-channel sales support, including platforms like eBay, Amazon, and Google Shopping
Robust SEO features tailored to enhance eCommerce business visibility
Supports various payment methods, including major credit cards, PayPal, Apple Pay, and more
Supports dropshipping, simplifying inventory and fulfillment logistics
Global selling features with currency conversion and automatic tax calculations
Customer engagement tools like automated cart abandonment emails, coupons, and loyalty programs

Allows selling on multiple platforms like Facebook, Instagram, Amazon, and more
Automates marketing, shipping, and order management to save time
Offers easy inventory and catalog management
Free to get started, making it accessible for beginners
Provides built-in SEO tools and dynamic ads for effective marketing
Mobile app availability for managing on the go
Offers advanced reporting and education through Ecwid Academy

Cons

Potential complexity in setup and customization for beginners
Dependence on Wix's ecosystem, which may limit flexibility for businesses looking to integrate additional tools
Possibly higher fees or costs associated with advanced features or integrations
Potential limitations on design flexibility if users do not have coding knowledge
Some users might encounter slow page loading times affecting store performance

Limited control over URL structure, which can impact SEO
Design options are limited and may require upgrades for more features
Issues with adding certain functionalities like a shopping cart
User feedback indicates a potentially steep learning curve for certain features

Launched

May 10, 2025

Developer

Built by Wix

Apps:

Average Rating:

2.8

Reviews:

28,404

Built by Ecwid by Lightspeed

Apps:

Average Rating:

4.2

Reviews:

576

Make Your Choice

Add to Site More info View alternatives

Wix Store vs Online Store Apps: Which is Better?

Wix Stores

Online Store

Wix Stores