Compare Shopify Marketplace Connect vs Lulu Direct

Name: Lulu Direct
Brand: Lulu Publishing

Shopify Marketplace Connect

Sell on Amazon, Walmart, eBay, and Etsy from Shopify

Lulu Direct

Create, Sell and Ship books easily with the Lulu Direct App

Shopify Marketplace Connect

Sell on Amazon, Walmart, eBay, and Etsy from Shopify

Lulu Direct

Create, Sell and Ship books easily with the Lulu Direct App

Rating

2,128 Reviews

7.8

78 Reviews

4.8

Pricing

Install App More info

Features

Link product listings
Manage listings, orders, inventory
Real-time marketplace sync
Flexible fulfillment options
Unlimited marketplace connections
Built-in currency conversion

Easy setup
Order tracking
Automatic fulfillment
Flexible formats
High quality printing

Screenshots

Your request is being processed and will be delivered shortly. If you do not receive an email from Taranker within the next 5 minutes, please check your spam folder and mark it as "Not Spam" to ensure future emails reach your inbox.

Pros

Simplifies selling on multiple top global marketplaces like Amazon, Walmart, eBay, and Etsy from a single app
Integrates and synchronizes Shopify product catalog with multiple marketplaces
Helps manage and synchronize listings, orders, and inventory in real-time
Flexible fulfillment options to support integrated channel strategies
Supports unlimited marketplace account connections
Includes built-in currency conversion for selling in various regions and categories
Excellent customer support, with many reviews mentioning the helpfulness and responsiveness of the support team
Saves time and reduces complexity in managing multiple sales channels through a single interface

Easy to Use: Connect your books in a matter of minutes
Flexible Formats: Over 3,000 book format options, binding types, and layouts
Professional Quality: High quality printing at competitive prices
Global Print and Fulfillment Network: Ensures efficient book sales and fulfillment
Automated Process: Orders are printed and shipped automatically when placed
Tracking Provided: Ensures both the seller and customer can track their orders

Cons

Some users have reported issues with slow performance and bugs, especially with eBay synchronization
App can lead to serious issues like duplicate listings, inventory mismanagement, and even account suspensions on marketplaces like eBay and Etsy
Reports of high costs and additional charges such as 1% of revenue from synced listings, which some users find greedy and example of poor business practice
Customer support, while helpful, often cannot solve deep-rooted technical issues, leading to frustrated users
Significant sync issues have caused account warnings and a decrease in seller ratings on platforms such as eBay
Switching from the previous version (Codisto) to this app has caused problems for some users, including loss of active listings and sales
Some international users request support for more regional marketplaces such as Mercado Libre, Dafiti, and Falabella
Some functionality, like restocking items after an order cancellation or automatic default policy selection, remains problematic or missing
Despite turning off chargeable features, users have reported unauthorized charges and difficulties in resolving billing issues

Dependent on Shopify: Requires a Shopify storefront to integrate
No Mention of Customer Support: Lacks information on the level of customer service provided
Possible Shipping Delays: As with any shipping service, there could be delays out of the app's control
Potential High Volume Issues: High volume orders might lead to fulfillment and quality control challenges

Launched

Sep 18, 2017

Apr 25, 2018

Developer

Built by Shopify

Apps:

1060

Average Rating:

3.2

Reviews:

43,708

Built by Lulu Publishing

Apps:

Average Rating:

2.9

Reviews:

Make Your Choice

Install App More info View alternatives

Related blog

Top 8 Shopify Apps for Selling on Online Marketplaces in 2025

Compare Shopify Marketplace Connect vs Lulu Direct

Shopify Marketplace Connect

Lulu Direct

Shopify Marketplace Connect