Seguno vs Omnisend: Best Email & SMS Marketing for Shopify

Name: Omnisend Email Marketing &amp; SMS
Brand: Omnisend

Seguno Email Marketing

Easier email marketing newsletters, automations, and templates

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

Seguno Email Marketing

Easier email marketing newsletters, automations, and templates

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

Overview

What is Seguno Email Marketing?

Seguno is an email marketing app designed for Shopify stores, offering easy-to-use automation, segmentation, and campaign tools to boost sales and customer engagement.

Key Strengths:

Simple setup and user-friendly interface
Affordable pricing for small businesses
Basic automation and segmentation features

What is Omnisend Email Marketing & SMS?

Omnisend is a powerful email and SMS marketing platform for Shopify, providing advanced automation, multi-channel campaigns, and detailed analytics to maximize conversions.

Key Strengths:

Robust automation workflows
Multi-channel marketing (email, SMS, push notifications)
Advanced segmentation and personalization

Rating

713 Reviews

9.4

2,837 Reviews

9.3

Pricing

Install App More info

Features

Shopify integration
Back-in-stock alerts
Email automation
Canva integration
Built-in spam protection

Abandoned cart recovery
Personalized emails
Exit-intent popups
Email marketing automation
Campaign analytics
Spin-to-win games
Sms campaigns
Landing pages
Ready-made templates
Welcome workflows
Signup forms
Automated segmentations

Screenshots

+ 3 more

Omnisend Email Marketing & SMS screenshot

+ 2 more

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Pros

Easy to use and integrates directly with Shopify, saving time on designs and templates
Offers a wide range of features like pre-built automation series and Back in Stock restock alerts
Embedded Canva in a full-screen editor for quick and beautiful email designs
Includes built-in deliverability assistance and spam protection for secure email sending
Offers quick custom support from real email experts regardless of shop size
Supports a variety of campaign types including Abandoned cart, Browse abandonment, Drip campaigns, Newsletters, and more
Provides tools for managing campaigns like Analytics, Bulk editing, Segmentation, and Localization
Highly praised customer support, noted for being prompt, effective, and extremely helpful
Consistent updates and addition of new features

Packed with features making it easy to grow email lists with landing pages & popups
Hundreds of pre-made email templates, eliminating the need for coding
Personalized emails for effective abandoned cart & welcome automation workflows
24/7 email & live chat support for all users, including free plan users
Seamless integration with Shopify
Detailed metrics and analytics showing app’s impact on revenue
Extremely user-friendly for beginners
High-quality educational resources and marketing blogs
Effective customer support, frequently praised in user reviews
Includes additional features like exit-intent popups, spin-to-win, and product reviews

Cons

Lacks the capability to place videos directly from a phone into emails, which can be limiting for visual products
Significant pricing jump for small businesses with gradual growth in email subscribers, making it costly for those still building their list
Only one pricing plan available, which may not be suitable for all business sizes

Interface might not be the most intuitive initially
Issue reported with coupons having dark backgrounds causing date visibility problems
Reports of unapproved widgets being added to product pages affecting conversions
Perceived high increase in subscription prices
Restrictions in the free version such as inability to remove the watermark, leading to reduced professionalism
Confusing refund policy and complaints of poor handling of refunds
User complaints about non-responsive customer support, particularly regarding unresolved technical issues
Problems with the definition of 'unlimited' services causing disruptions
Complaints about being charged monthly despite low or no usage of services
Issues with SMS functionality, such as not providing dedicated toll-free numbers and delays in purchasing credits

Launched

Dec 12, 2018

Mar 09, 2014

Developer

Built by Seguno

Apps:

Average Rating:

4.9

Reviews:

1,575

Built by Omnisend

Apps:

Average Rating:

4.7

Reviews:

2,837

Make Your Choice

Install App More info View alternatives

Frequently Asked Questions (FAQ)

Which is cheaper, Seguno or Omnisend?

Seguno offers lower starting prices, making it ideal for small businesses, while Omnisend provides more advanced features at higher tiers.
Does Omnisend support SMS marketing?

Yes, Omnisend includes SMS marketing alongside email campaigns, while Seguno focuses solely on email.
Which app has better automation features?

Omnisend offers more advanced automation workflows, while Seguno provides simpler, entry-level automation.
Can I integrate Seguno or Omnisend with other platforms?

Both apps integrate with Shopify, but Omnisend supports additional third-party tools for broader functionality.
Which is better for beginners?

Seguno is more beginner-friendly due to its simplicity, while Omnisend suits users needing advanced marketing features.

Seguno vs Omnisend: Best Email & SMS Marketing for Shopify

Seguno Email Marketing

Omnisend Email Marketing & SMS

Seguno Email Marketing