Compare Nabu: Google Ads Retargeting vs Scalify: Facebook & Google Ads

Nabu: Google Ads Retargeting

One-click implementation of the Google Retargeting pixel.

Scalify: Facebook & Google Ads

Launch, analyze, optimize and scale your ads faster with AI

Nabu: Google Ads Retargeting

One-click implementation of the Google Retargeting pixel.

Scalify: Facebook & Google Ads

Launch, analyze, optimize and scale your ads faster with AI

Rating

147 Reviews

9.1

93 Reviews

1.9

Pricing

Try for Free More info

Features

No coding required
1-click installation
Easy integration
Dynamic ads
Automatic retargeting
Product info sync

Campaign automation
Google shopping ads
Audience creation
Lookalike audiences
Personalized ads
Performance rules
Meta platform promotion
Ad optimization
Sales boosting algorithm

Screenshots

+ 2 more

Scalify: Facebook & Google Ads screenshot

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Pros

One-click installation simplifies the setup process
Automatically updates Google Ads retargeting code
Eliminates the need for manual coding and editing theme files
Runs dynamic ads on the Google Display Network based on user behavior
Pulls product images, prices, and other information from Google Merchant Center
Automatically creates retargeting audiences in Google Ads
No technical background required

Enables launching, analyzing, scaling, and optimizing ads faster
Supports promotion on multiple Meta platforms including Facebook, Instagram, Messenger, WhatsApp, and Audience Network along with Google Shopping
Advanced automation features allow creation of 200 custom and lookalike audiences in seconds
No need to create audiences in advance, simplifying the process
Automated budget management based on performance, potentially saving money
Easy creation of personalized ads in minutes
Powerful optimization algorithm designed to boost sales
Pre-built audience templates available for targeting highly-profitable lookalike audiences

Cons

Dependence on the app for updates means less control over the code
Users must trust the app to accurately sync with Google Merchant Center
Limited customization options might be a concern for advanced users
Potential issues if the app fails to keep up with frequent Google Ads updates

Dependent on the app's algorithms and automated features, which may not always align perfectly with user expectations
Complexity in advanced features might require a learning curve for new users
Limited flexibility for users who prefer manual control over budget and audience creation
Potential over-reliance on automation could lead to less granular control and customization in campaign management
May require ongoing adjustments to ensure the automated rules align with changing ad performance

Launched

Oct 24, 2017

Feb 03, 2019

Developer

Built by AdNabu Global, Inc.

Apps:

Average Rating:

4.8

Reviews:

1,715

Built by Scalify LLC

Apps:

Average Rating:

3.8

Reviews:

Make Your Choice

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Compare Nabu: Google Ads Retargeting vs Scalify: Facebook & Google Ads

Nabu: Google Ads Retargeting

Scalify: Facebook & Google Ads

Nabu: Google Ads Retargeting

Scalify: Facebook & Google Ads

Rating

Rating

Pricing

Pricing

Features

Features

Screenshots

Screenshots

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Pros

Pros

Cons

Cons

Categories

Categories

Launched

Launched

Developer

Developer

Built by AdNabu Global, Inc.

Built by Scalify LLC

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