Compare Nabu for Google Ads Pixel vs AdWhatCost: Optimize your Ads

Name: AdWhatCost: Optimize your Ads
Brand: AppCommerce LLC

Nabu for Google Ads Pixel

Error-Free Google Ads Enhanced Conversion Tracking in 2 mins

AdWhatCost: Optimize your Ads

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

Nabu for Google Ads Pixel

Error-Free Google Ads Enhanced Conversion Tracking in 2 mins

AdWhatCost: Optimize your Ads

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

Rating

727 Reviews

9.4

33 Reviews

9.1

Pricing

Install App More info

Features

1-click installation
Automatic updates
Error-free tracking
Enhanced conversions support
Post-purchase tracking
No technical background required

Utm tracking
Purchase behavior insights
Order verification
Daily email report
Ad profitability
Performance kpis

Screenshots

+ 2 more

AdWhatCost: Optimize your Ads screenshot

+ 2 more

Your request is being processed and will be delivered shortly. If you do not receive an email from Taranker within the next 5 minutes, please check your spam folder and mark it as "Not Spam" to ensure future emails reach your inbox.

Pros

1-click installation of Google's tracking code
Automatically updates tracking code based on Google's changes
Fixes common tracking errors such as duplicate conversions and missing conversion values
Supports enhanced conversions by sending first-party data in a privacy-safe way
Tracks post-purchase upsells, shipping, and taxes accurately
Integration with Google Ads and support for Agency/MCC accounts
No technical background required; no code changes or theme file edits needed
Highly praised customer support for quick and effective resolutions
User-friendly with multilingual support for various languages
Positive user feedback on ease of setup and effectiveness of tracking

Reliable UTM tracking for Facebook, Instagram, Meta, and TikTok Ads, even post iOS14
Fast, accurate, and verifiable account of orders placed by visitors who clicked on ads
Calculates the profitability of ads using traditional and advanced performance marketing KPIs such as ROAS, ROMI, and ACOS
Tracks orders and revenue generated by individual UTM parameter sets
Provides insights into purchase behavior of customer cohorts over time
Daily email reports about store performance

Cons

Limited detailed user comments mentioning any significant downsides
Some users required customer support to resolve initial tracking issues, which may imply minor setup challenges

Limited to Shopify stores, may not be useful for stores on other platforms
Reliance on UTM parameters requires proper setup and management
Updates or changes in ad platforms (eg, Facebook or TikTok) might affect app’s performance or require adjustment
Could involve a learning curve to understand and utilize all KPIs and metrics effectively
Subscription costs may be a consideration for smaller businesses with limited budgets

Launched

Apr 19, 2025

Developer

Built by AdNabu Global, Inc.

Apps:

Average Rating:

4.8

Reviews:

1,800

Built by AppCommerce LLC

Apps:

Average Rating:

4.4

Reviews:

Make Your Choice

Install App More info View alternatives

Install App More info

Marketing Automation

Customer Acquisition & Retention

Email Marketing

Loyalty & Customer Referrals

Digital Marketing & Advertising

Search Engine Optimization

Affiliate Programs

Tools/Widgets

Platform Feature Enhancements

Connectors & Integrations

Images & Rich Media

Site Performance & Monitoring

Accessibility

Store Locators

Trust Marks

Fulfillment & Delivery

Label Printing

Shipping Optimization

Shipping Rates

Tracking

Cross-Border Fulfillment

Warehouse Management

Inventory & Order Management

Product Information Management (PIM)

Returns Processing (RMA)

Search & Navigation

Ratings & Reviews

Visual Merchandising

Payment Processors & Gateways

Fraud Prevention & Security

Recurring Billing & Subscriptions

Gift Cards & Certificates

Compare Nabu for Google Ads Pixel vs AdWhatCost: Optimize your Ads

Nabu for Google Ads Pixel

AdWhatCost: Optimize your Ads

Nabu for Google Ads Pixel