Compare Mailchimp Email SMS Marketing vs ActiveCampaign Email Marketing

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

ActiveCampaign Email Marketing

Grow your business with email marketing, automation, and CRM

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

ActiveCampaign Email Marketing

Grow your business with email marketing, automation, and CRM

Rating

660 Reviews

8.8

392 Reviews

1.9

Pricing

Try for Free More info

Features

A/b testing
Email automation
Landing pages
Custom templates
Campaign types
Data insights
Pop-up forms
Segmentation targeting
Content studio
Ai improvements

Marketing automation
Shopify integration
Lead generation
Sms marketing
Product reviews
Abandoned cart
Email nurturing
Cross-sell automations
Email designer

Screenshots

+ 2 more

ActiveCampaign Email Marketing screenshot

+ 1 more

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Pros

Precision-targeted emails.
Expert insights and powerful marketing CRM.
Integration with Shopify online store and POS.
Launch email automations (e.g., abandoned cart, welcome emails).
Access to creative assets in Content Studio for reuse.
AI-powered improvements with Content Optimizer.
Insights powered by data from millions of campaigns.
Pre-built pop-up forms and landing pages.
Extensive email marketing features (e.g., newsletters, SMS campaigns, promotions).

Comprehensive marketing automation tools to drive revenue with welcome emails, abandoned cart winback emails, post-purchase product review requests, and more
Integration with Shopify for seamless connection with the entire product catalog
User-friendly email designer for creating professional, personalized emails based on shopping behaviors and interests
Capability to automatically trigger abandoned cart email automations, increasing checkout rates
Effective in converting one-time buyers into repeat customers using up and cross-sell automations
Ability to send personalized SMS discounts based on past purchase behavior

Cons

Cleverly hidden prices and overcharges reported by users.
Issues with disabling and deactivating features.
Difficulty in resolving integration problems with Shopify.
Random issues with double opt-ins overriding Shopify subscriptions.
Poor live chat support with template answers.
Faulty domain validation code.
High fees related to bot activities.
Manual efforts required due to synchronization problems.
Persistent code residues on websites post-uninstallation.
Comparatively less user-friendly than other email marketing apps.

Some users may find the initial setup and learning curve challenging without prior experience in marketing automation
The pricing structure might be steep for small businesses or start-ups
Occasional reports of system bugs and reliability issues
Limited customization options for advanced users wanting more flexibility in email design

Launched

Nov 27, 2018

Feb 23, 2012

Developer

Built by Intuit Mailchimp

Apps:

Average Rating:

Reviews:

660

Built by ActiveCampaign

Apps:

Average Rating:

4.3

Reviews:

392

Make Your Choice

Try for Free More info View alternatives

Compare Mailchimp Email SMS Marketing vs ActiveCampaign Email Marketing

Mailchimp Email SMS Marketing

ActiveCampaign Email Marketing

Mailchimp Email SMS Marketing

ActiveCampaign Email Marketing

Rating

Rating

Pricing

Pricing

Features

Features

Screenshots

Screenshots

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Pros

Pros

Cons

Cons

Categories

Categories

Launched

Launched

Developer

Developer

Built by Intuit Mailchimp

Built by ActiveCampaign

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