Did you know that the majority of celebrity beauty brands don't actually manufacture their own products? 

Think Kylie Jenner’s iconic lip kits. The biggest names in beauty don’t start from scratch, they build fast, test what works, and scale with trusted private label partners.

Blanka makes that same strategy accessible to everyone. Whether you’re dreaming up your first launch or ready to expand your existing business, Blanka helps you build a brand that’s ready to sell, without the traditional overhead.

Blanka offers 450+ high-quality, ready-to-brand beauty and wellness products, zero order minimums, and expert support. It’s everything you need to go from idea to shelf—fast.

What is private labeling and how does it work?

Think of private labeling as a way to bring your brand to life without starting from scratch.

It’s when a product is manufactured by a third party but sold under your own brand name. Instead of developing a new moisturizer from the ground up, for example, you can start with an existing high-quality formula, add your personalization and make it your own, and sell under your brand name.

With private labeling, you can put your branding on high-quality makeup and skin care products. Many brands use the same formulas and manufacturers, with their own unique story, packaging, and positioning.

What if I want to tweak the ingredients in the product formula or change the bottle? No problem! The Lab by Blanka lets you develop your own formula from scratch, work directly with expert chemists, and fully own the rights to your custom formula. Our world-class formulators have experience with some of the biggest names in beauty and can still get you to market faster than the traditional way.

Why more founders are choosing private labeling

Private labeling is the modern way to build a beauty brand without the usual roadblocks. 

Here’s why more founders are choosing it:

1. Zero barrier to entry

Design your brand from your kitchen table. Upload your logo. Launch your online store in days. With zero minimums and expert support, you can go live without spending money on up front inventory or needing a warehouse to store your products.

2. Test fast. Launch smart.

With flat-rate shipping and affordable sampling, testing your product line is simple. Order a few units, try them yourself, and share them with your audience. Use real-time feedback to build buzz and launch with confidence, zero big upfront investment required.

3. Faster to market

Got an idea while scrolling TikTok on Sunday? You could be selling it by Monday. Skip the months of product development and launch what your audience is asking for quickly. 

4. Built-in profit potential

Most Blanka founders make 40-70% profit margins. For example, if you sell a product for $25 that costs $6 to produce and ship, that’s $19 in profit per unit. Move 300 units a month and you're looking at $5,700/month or over $68K a year. All from a single product. 

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5. Flexible and scalable

Private label adds income without overhead. Whether you're a salon owner, a fitness coach,

or a creator with a following, it’s a practical way to extend your brand. With Blanka, you're not

just launching a beauty brand, you're adding a new revenue stream to support your

business growth.

Why private label is booming in beauty and wellness

Private label beauty isn’t just trending, it’s taking over. Global sales are projected to cross $250 billion by the end of 2025, and the momentum is strongest in beauty and wellness.

According to the Private Label Manufacturers Association, over 95% of consumers said they are buying private label products at least occasionally. That’s nearly everyone.

Here’s how it’s playing out in real numbers:

Today’s shoppers are looking beyond the label. They care about what’s in the product and the story behind the brand. That’s why thoughtful indie brands are taking off, and why Blanka’s community of founders is leading the way.

Want to read stories from real beauty founders who turned $200 into over $7K? Read Blanka's case studies here.

Have more questions about private labeling or want to talk to someone on the Blanka team? Contact us or read our FAQs here.

Final thoughts

Today’s shoppers want to support brands they can grow with, and private labeling makes that possible. It offers flexibility for brands to test new categories, expand their lines, and keep pace with evolving customer needs, all without needing to start from scratch each time.

Private labeling isn’t a trend. It’s the future of the beauty industry in 2025. As shoppers look for cleaner cruelty-free products, quicker launches, and brands with purpose, founders need faster, smarter ways to build.

That’s where Blanka comes in. The platform makes it easy to launch your line, test new ideas, and grow on your own terms, with no inventory, no minimums, and no delays.

Ready to build your beauty brand?
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