Increase AOV with AI-powered recommendations, Frequently Bought Together, Smart Cart, and personalized upsell campaigns.

AI Upsell Engine helps BigCommerce merchants increase average order value and product discovery with intelligent upsells, cross-sells, Frequently Bought Together offers, Smart Cart recommendations, and targeted promotional campaigns.

Built for both new and established stores, AI Upsell Engine combines catalog intelligence with qualifying order-history signals to recommend relevant products throughout the shopping journey. Stores do not need to manually create recommendation relationships for every product.

Turn product discovery into larger baskets

Show relevant product recommendations on product pages and in the cart, helping shoppers discover complementary products before checkout. Smart Cart can also present an additional recommendation experience immediately after a shopper adds an item to the cart.

Learn from real purchase behavior

Frequently Bought Together uses qualifying co-purchase history to identify products customers commonly buy together. When sufficient order-history evidence is not yet available, AI Upsell Engine can continue using catalog-based recommendation intelligence for eligible products.

Create targeted upsell campaigns

Build promotional campaigns with product offers, reward messaging, coupons, and storefront-aware targeting. Campaign behavior respects supported storefront and transactional currency settings, making the app suitable for merchants operating more than one storefront or currency.

Understand what is driving results

Built-in reporting helps merchants monitor recommendation engagement, attributed revenue, campaign performance, and usage. Merchandising controls and recommendation settings provide additional control over how products are surfaced.

Manage everything inside BigCommerce

AI Upsell Engine includes guided onboarding, storefront configuration, recommendation settings, campaign management, analytics, Store Health diagnostics, and in-app support from one embedded BigCommerce experience.

Key capabilities include:

AI Upsell Engine is designed for merchants who want to automate more of their upsell and cross-sell strategy while retaining control over storefront behavior, campaigns, and recommendation settings.

Feature availability, usage allowances, analytics history, storefront limits, and advanced support capabilities vary by plan.