What Merchants Think

The "Ads and Listings on Google" app developed by BigCommerce receives a mix of predominately negative feedback from merchants. While a few users report a smooth experience with the app, especially noting its free cost and ease of setup, a majority express dissatisfaction due to significant functionality issues, particularly related to product syncing and differing performance based on geographical locations.

Key Strengths

• Free to use and developed by BigCommerce.
• Some users found it easy to set up and integrate with Google Merchant and Ads account.

Common Concerns

• Frequent sync issues, resulting in incomplete or incorrect data transfers.
• Lack of support for special characters like hyphens in store names.
• Automatic syncing overrides manual inputs, creating issues with product feeds.
• Significant limitations for non-US stores, particularly those in the UK with VAT issues.
• Poor support from both BigCommerce and Google in resolving app-related problems.

Final Thoughts

Overall, the "Ads and Listings on Google" app struggles with functionality issues that limit its effectiveness for many merchants, especially those operating outside the US. The app's inability to integrate seamlessly or address critical flaws often results in significant constraints for its users, overshadowing its potential benefits as a free tool. Merchants might consider alternative solutions for a more reliable experience.