Topical

About Topical

Launched Feb 21, 2025

Description

Topical is an AI agent that can curate, write and distribute your newsletter. All while putting you,

We scrape the web for news and blog posts on any topic imaginable and curate them into a beautiful newsletter for your audience. You can also mix in your own articles from any HTML page, RSS feed, or Subreddit. You can chat to your agent within the Topical portal, or any time over email. Your agent responds just like a human content manager, working with you to create the perfect newsletter email every time. The Topical Agent will work with you to create an audience profile, who are your readers and what do they care about? The audience is used by the AI when picking which news articles and blog posts to include in every newsletter.

Topical Key Features

Automated news scraping
Integrates with Mailchimp, Brevo, Slack, Eventbrite and more
Email template designed by AI
Human in the loop
Chat to your agent over email

Topical Use Cases

Curating, designing and writing a regular newsletter for your subscriber list
Automated news scraping and curation tailored to your audience

Pros

AI-powered curation saves time by automatically gathering relevant news and blog posts.
Ability to incorporate personal articles from HTML pages, RSS feeds, or Subreddits allows for customization.
User-friendly interface with chat functionality allows easy communication with the AI agent.
The app tailors newsletters based on a detailed audience profile, increasing relevance to readers.
Provides a seamless experience for creating aesthetically pleasing newsletters.

Cons

Some users may experience limitations in content diversity or relevancy depending on the topic.
The effectiveness of the audience profiling feature relies heavily on the initial input and ongoing updates, which could be a cumbersome task.
Communication with the AI agent may lack the nuanced understanding of a human content manager in complex scenarios.
Dependence on the app's AI might reduce personal engagement in the content creation process, potentially impacting authenticity.
Users require a strong initial understanding of the target audience for optimal results from newsletter curation.