Bing UET Conversion Tracking

Develop by Shopify

$4.99

/ Month

7 Days Free Trial

Effortless Bing Ads UET Tag Setup: Enable Conversion Tracking

Effortless uet integration

Automatic conversion setup

Tracks key events

About Bing UET Conversion Tracking

Launched Jun 07, 2026

Built by Shopify

Address

B53 Avani Complex, Near Naranpura Bus Stop, Naranpura, Ahmedabad, GJ, 380013, IN

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Install the Microsoft Advertising UET pixel on your store with no coding. Track events automatically

Bing UET Conversion Tracking lets you install the Microsoft Advertising Universal Event Tracking (UET) pixel on your Shopify store — no theme editing, no coding, no developer needed. Simply install the app, enter your UET Tag ID from Microsoft Advertising, and the pixel starts tracking page views, product views, add-to-cart, checkout starts, and purchases. All events are sent directly from your storefront to Microsoft Advertising.

One-click UET pixel installation — no theme editing or coding required
Works on all themes via Shopify's Web Pixels API (sandboxed, secure)
Tracks page views, product views, add-to-cart, checkout, and purchases
Revenue value passthrough to Microsoft Ads
Works on every theme including Shrine and Dawn

Pros

Effortless integration of UET tag without changing theme's liquid code
Maintains optimal site performance, ensuring store speed is unaffected
User-friendly interface, recommended by Microsoft Advertising
Quick setup and tracking of Bing Ads conversions
Automated UET tag and conversion goal setup simplifies workflow
Tracks key events such as page views, cart additions, checkout initiations, and purchases

Cons

Depends on an active Bing Ads account, which could be a limitation for users not utilizing Bing Ads
Limited to features provided by Bing Ads UET, may not suffice for users seeking more advanced tracking capabilities

Top Helpful Reviews

Aldous Bio

Jun 30, 2024 on Shopify

Simple and effective. The support team helped us with setup and was really quick to answer our doubts and needs. Fully recommended.

DermRays

Jan 18, 2024 on Shopify

Great apps for bing UET，just set up the UET TAG ID in the shopify store as the 5 minutes instruction video shows. and aotomatically set up the track events and no need add the UET CODE and event code to pages. 100% recomened.