The PasswordLess Login Link app for BigCommerce transforms customer account access by introducing a streamlined, secure, and intuitive authentication process. By eliminating the need for traditional usernames and passwords, the app allows users to log in effortlessly through a one-time-use magic login link sent straight to their email. This innovation not only enhances security by reducing the risk of password-related breaches but also significantly improves customer satisfaction. By simplifying the login process, the app helps reduce cart abandonment rates and boost conversion rates, making the shopping experience more enjoyable and efficient. Experience this modern approach to authentication with the B2B Edition Storefront Demo and discover how it can transform your online business.