The "Social & OTP Login by PapaThemes" app offers a streamlined login experience for customers, reducing friction by enabling sign-ins through familiar social networks or time-bound email codes, which accelerates checkouts and minimizes cart abandonment. It provides businesses with full control over their OAuth process by allowing them to input their Facebook, Google, or X credentials, ensuring that logins occur under the brand's own security scope. The app also supports SMTP customization, permitting businesses to choose their SMTP host or transactional service to manage sender addresses and enhance email deliverability without needing additional plugins. Users can effortlessly localize their login experience by adjusting button labels, placeholder text, and on-screen messages within the app's Settings panel. Additionally, the app allows for easy customization of OTP and welcome-email templates, enabling businesses to add their branding elements without any coding skills. Lastly, the live dashboard feature offers valuable insights into customer login preferences by tracking the number of logins per method and identifying the most popular login providers, all from within BigCommerce.