Otterly.AI

About Otterly.AI

Launched Jan 24, 2025

Description

Otterly.AI brand monitoring AI Search

"Why use Otterly.AI? Think of SEMrush or Ahrefs for LLMs. Instead of Keywords, start monitoring Prompts. People use ChatGPT, Perplexity.AI and Google is adding AI-generated answers with AI Overviews. Are you ready? Organic search traffic will decrease by 50% (according to Gartner) as more consumers embrace AI-powered searches and traditional Search platforms will look more like conversational interfaces. Otterly.AI helps you to prepare your brand and marketing for that future. With Otterly.AI, you can monitor your brand, competition and prompts in an automatic way. We have everything you need to become more visible on Google AI Overviews, ChatGPT, and Perplexity.AI."

Pros

Innovative approach to brand monitoring by focusing on AI prompts instead of traditional keywords.
Helps businesses adapt to the shifting landscape of search traffic and conversational interfaces.
Supports monitoring across various AI platforms, including Google AI Overviews, ChatGPT, and Perplexity.AI.
Automates brand and competitor monitoring, potentially saving time and resources for marketing teams.

Cons

May require users to learn new analytics metrics related to AI prompts, which could necessitate a learning curve.
Relatively new technology with potential stability and reliability issues as it phases out traditional keyword monitoring.
Limited user base and market adoption, potentially leading to a lack of readily available support or community advice.