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Pros
Pros
Automatically tracks business expenses, saving time compared to manual tracking
Connects and pulls advertising spend from major Ad platforms, providing a comprehensive view of costs
Allows for the addition of custom one-off or recurring expenses, giving flexibility in expense management
Enables setup of processing fee rates for each payment gateway, ensuring accurate profit calculations
Includes setup options for Shopify transaction fees for stores not using Shopify Payments
Provides easy access to view and filter sales and product profit reports, facilitating better business insights
Accurate conversion tracking with native first-party cookies
Over 10 integrations including ads, social media, SEO organic, affiliates, influencers, Facebook Shop, and POS
Improved tracking for various ad platforms such as Facebook, Google, Tiktok, LinkedIn, and Pinterest
Centralized dashboard with customer journey insights, LTV, profit, margin, and blended ROAS
Advanced tracking, collaboration, and analysis for influencer marketing
Capable of creating segments using ad interactions, behaviors, and demographic data
Highly recommended for businesses just starting out
Cons
Cons
Limited to users who operate online stores, particularly those using Shopify
May not cover all types of expenses or provide integration with all financial or accounting software
Dependency on accurate data entry for custom expenses and fees to ensure reliable profit tracking