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  3. Compare CAPI: Facebook Pixel Meta API vs Z: Facebook Pixel TikTok Pixel
CAPI: Facebook Pixel Meta API logo

CAPI: Facebook Pixel Meta API

Facebook / Instagram (Meta) Pixel with CAPI & First Party Data

Z: Facebook Pixel TikTok Pixel logo

Z: Facebook Pixel TikTok Pixel

Facebook Ads & Multi Pixel Tracker With Conversion API Support

CAPI: Facebook Pixel Meta API logo

CAPI: Facebook Pixel Meta API

Facebook / Instagram (Meta) Pixel with CAPI & First Party Data

Z: Facebook Pixel TikTok Pixel logo

Z: Facebook Pixel TikTok Pixel

Facebook Ads & Multi Pixel Tracker With Conversion API Support

Rating

Rating

84 Reviews
5.4
176 Reviews
9.5

Pricing

Pricing

  • $27-$87 / Month
  • Free Plan Available
Try for Free More info
  • Free App
Try for Free More info

Features

Features

  • Server-side tracking
  • One-click integration
  • Ad campaign optimization
  • User-friendly dashboard
  • Roi improvement
  • Real-time updates
  • No-code setup
  • Event tracking
  • Utm attribution
  • Multiple pixel integration
  • Conversion api support
  • Visual data presentation
  • Ad campaign optimization

Screenshots

Screenshots

CAPI: Facebook Pixel Meta API screenshot CAPI: Facebook Pixel Meta API screenshot CAPI: Facebook Pixel Meta API screenshot CAPI: Facebook Pixel Meta API screenshot
+ 1 more
CAPI: Facebook Pixel Meta API screenshot
Z: Facebook Pixel TikTok Pixel screenshot Z: Facebook Pixel TikTok Pixel screenshot Z: Facebook Pixel TikTok Pixel screenshot Z: Facebook Pixel TikTok Pixel screenshot
+ 2 more
Z: Facebook Pixel TikTok Pixel screenshot Z: Facebook Pixel TikTok Pixel screenshot

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Pros

Pros

  • Empowers e-commerce merchants to enhance advertising efforts
  • Facilitates tracking of visitors' interactions on the store
  • Provides invaluable data for optimizing ad strategies
  • Includes Conversion API to overcome browser-based tracking limitations
  • Offers a more reliable and secure way to send web events directly to Facebook
  • One-click addition of Facebook Pixel to the store
  • Server-side event tracking fixes browser tracking limitations
  • Precise tracking data enables conversion optimization
  • Helps optimize ad spend by targeting the right customers
  • User-friendly dashboard for easy setup and management
  • Effortlessly add/manage multiple Facebook pixels with Conversion API support
  • Bypasses IOS 14 restrictions and ad blockers for accurate and comprehensive data
  • No code required for integration with Shopify web pixel Facebook
  • Provides real-time updates and visually presented graphs/funnels of events
  • Optimizes Facebook advertising campaigns and enhances ROAS using UTM parameters and Ads Campaign insights
  • Tracks multiple events such as Page view, Product view, Add to cart, Check out, and Purchase
  • Allows creation of multiple pixels based on the entire store, collections, and products
  • Excellent and professional customer service

Cons

Cons

  • Limited user feedback available in the provided reviews
  • Potential learning curve for users unfamiliar with pixel tracking and UTM parameters

Categories

Categories

Launched

Launched

Jun 21, 2022
Jan 21, 2024

Developer

Developer

Built by AdTrace

Apps:

5

Average Rating:

3.6

Reviews:

186

Built by Zotek

Apps:

1

Average Rating:

5

Reviews:

176

Make Your Choice

Make Your Choice

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