AdWhatCost: Ad Insights & UTM

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

Socioh: DPAs that Convert

Boost ROAS of your Meta ads with custom feed & 1st-party pixel

AdWhatCost: Ad Insights & UTM

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

Socioh: DPAs that Convert

Boost ROAS of your Meta ads with custom feed & 1st-party pixel

Rating

Rating

33 Reviews
9.1
201 Reviews
7.4

Pricing

Pricing

  • $20 / Month
  • Free Plan Available
  • 10 Days Free Trial
  • $1100-$750 / Month

Features

Features

  • Utm tracking
  • Purchase behavior insights
  • Order verification
  • Daily email report
  • Ad profitability
  • Performance kpis
  • Custom feed creation
  • 1st-party pixel integration
  • Personalized ad recommendations
  • Facebook ads management
  • Instagram ads management

Screenshots

Screenshots

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Pros

Pros

  • Reliable UTM tracking for Facebook, Instagram, Meta, and TikTok Ads, even post iOS14
  • Fast, accurate, and verifiable account of orders placed by visitors who clicked on ads
  • Calculates the profitability of ads using traditional and advanced performance marketing KPIs such as ROAS, ROMI, and ACOS
  • Tracks orders and revenue generated by individual UTM parameter sets
  • Provides insights into purchase behavior of customer cohorts over time
  • Daily email reports about store performance
  • Boosts Return on Ad Spend (ROAS) with custom feeds
  • Utilizes 1st-party pixel to enhance Meta ads
  • Helps to create more targeted and personalized ads
  • Ease of integration with Meta platforms
  • Provides tools to improve ad performance based on collected data

Cons

Cons

  • Limited to Shopify stores, may not be useful for stores on other platforms
  • Reliance on UTM parameters requires proper setup and management
  • Updates or changes in ad platforms (eg, Facebook or TikTok) might affect app’s performance or require adjustment
  • Could involve a learning curve to understand and utilize all KPIs and metrics effectively
  • Subscription costs may be a consideration for smaller businesses with limited budgets
  • Requires a learning curve for new users
  • Performance dependent on correct setup and ongoing management
  • May involve additional costs beyond basic ad spending
  • Functionality may be limited to specific ad platforms (primarily Meta)
  • Potential complexities in handling and interpreting 1st-party data

Launched

Launched

Sep 05, 2021
Nov 12, 2017

Developer

Developer

Apps:

1

Average Rating:

4.5

Reviews:

201

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