7.6
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Subuno

Develop by subuno.com
Free plan available

Protect your store with customizable, expert-driven fraud prevention solutions.

Customizable rules
Automated screening
Fraud detection experts

About Subuno

Launched Feb 10, 2015

Categories

Built by subuno.com

Description

Subuno helps you automate fraud prevention and avoid chargeback.

Everything you need to protect your store

Subuno is a rules-based fraud prevention platform that helps merchants eliminate credit card fraud, increase sales, and improve operational efficiency. Built by industry veterans, Subuno has been serving e-commerce merchants since 2011. Come see why hundreds of e-commerce merchants have trusted Subuno to help them fight fraud and chargebacks.

New to fraud prevention? No problem! Work one-on-one with our fraud detection experts to get setup. Or use our best practice checks that come included in every account.

Top benefits merchants experience

What sets Subuno apart

Proven Results. On average, Subuno has helped merchants reduce their credit card fraud by more than 95% without sacrificing sales.

We are in the trenches with you. Fraud is a tough problem for both veterans and those new to fraud. Subuno's team of fraud experts can help you get the most out of Subuno and also automate many of the checks you might be doing manually now. We are constantly learning too so we can react quickly to help our merchants protect their stores effectively.

Customization. Subuno offers a customizable fraud prevention solution. You can tailor your rules to your specific needs and your existing fraud check processes. We aim to make fraud screening a seamless part of your order processing workflow.

Sample Rules and Fraud Checks

Please see our website for the latest pricing.

Pros

  • High effectiveness in reducing credit card fraud, reportedly by more than 95% on average.
  • Customizable fraud prevention solutions allow tailoring of rules to specific merchant needs.
  • Expert-driven service with industry veterans providing support and guidance, especially beneficial for those new to fraud prevention.
  • Increases operational efficiency by automating many manual checks.
  • Proven track record with hundreds of e-commerce merchants trusting the app since 2011.
  • Offers one-on-one support to help users set up and optimize the platform.
  • Includes best practice checks with every account, providing a solid starting point for users.

Cons

  • No specific pricing information is provided, potentially making cost assessment difficult.
  • May require a learning curve for those unfamiliar with customizable rules and fraud prevention systems.
  • Possibly not suitable for very small businesses with limited resources given the customization and setup involved.

Top Helpful Reviews

John Aufdemkampe

Apr 02, 2019  on Bigcommerce

Barely functional and useful, no support, no documentation - In a search for tools, I thought I'd give Subuno a try given its pricing point and the claims it made.Sadly, I'd have to say avoid it. Their marketing and reality were a long way apart, and I just can't recommend this tool for any serious merchant who's seeking a solution to identify and manage risk.Firstly, there is nowhere near a level of sufficient documentation to make creation of good rules to help with the core purpose. It simply requires way too much time, investment, and complexity to be able to have even a hope of getting functional outcomes.Take for example one of our high risk product categories - if I was to build a rule which identified any order over value X with over Y of high risk category Z. The rule I'd have to build would be both massive and complex if I had upwards of 10+ products in Z.The user interface also shows no love, which in turn impacts the usability of the platform and creates the issues mentioned earlier; adding to the time it takes to get even the most basic actions done.And when it comes to support - they're more than happy to ask you some questions to setup some initial (and very basic) rules, but don't expect anything beyond that. Several followups to understand rules they've setup, and rules in general have gone unanswered; including when replying to their own emails.This in turn provides another demonstration that when combined with all the other problems and deficiencies of their platform - they're more than happy to take your money, but do as little as possible for it.

2gi...com

Sep 09, 2017  on Bigcommerce

Impressive Fraud Detection App - The BEST fraud app out there without a doubt! We've been with Subuno for around 2 years now and have never looked back. Their team has provided excellent ongoing customer support as and when we need it. If you want to protect your store from fraud, look no further.

jef...com

Sep 08, 2017  on Bigcommerce

Fantastic support! - Gotta give this company two thumbs up on the fact that support was fast, friendly and helpful. It's nice to know they're there to help. App works great and is going to be a big money saver.

mar...com

Jun 15, 2017  on Bigcommerce

This App Brings Peace of Mind - I've used Subuno for more than 3 years on two different platforms, and it has reduced our number of chargebacks to practically zero. Their team is excellent and easy to work with. It's an essential app for our BigCommerce store.

ved...com

Jun 13, 2017  on Bigcommerce

I have used it for more than 2 years, it is excellent! - When I opened the store I was very concerned about fraud since the category of items I sell are known to be of high risk of fraud. After looking at several alternatives I reached out to Subuno. In the beginning I knew very little about the settings and how to use all the filters Subuno provides. The customer service provided by Subuno was excellent. They were very patient in answering all my questions…several times, and guided me on tweaking the filters until the system was tuned to my store. There is so much information around an order that can clearly indicate the likelihood of an order to be fraud; far beyond the address verification and the 3 digits on the back on the card, and Subuno shines in figuring out all the extra information by using very sophisticated filters in a user friendly and easy way. There was a little bit of a learning curve, but the support team was always there to help me advance. In the meanwhile, they set up a set of filters they thought would work well…and it did.I highly recommend using Subuno to track and prevent fraud. My recommendation is to let them set up a set of filters and go along with it while you try to understand how everything works and start tweaking things yourself. At one point, I was able to not rely at all in the AVS to approve or not an order, lots of orders are rejected because people do not know that their billing address is where the statements are sent, and those orders are not fraud, but if you rely exclusively in AVS and CVV you will automatically reject them. I have approved countless of orders with a negative match in AVS and none has been a fraud. How did I know? Thanks to all the surrounding services of information Subuno gives me on each order. On the other side the Subuno system has been able to trace high fraud probability in orders where the AVS and the CVV were just fine, a phone call in some cases could corroborate the order was not legitimate. So, to conclude, I rely in Subuno, their system gives me a lot confidence. I highly recommend Subuno, their system is top notch and their friendly customer service is always willing to help. I have been using Subuno for more than 2 years and I am very happy with their service.

deb...com

Jun 09, 2017  on Bigcommerce

Best Fraud Prevention - I love subuno! Their platform is very comprehensive and allows customization for fraud alerts. We have tweaked it to suit our needs perfectly. Their support staff is also VERY responsive and wonderful. Well done Subuno!

jon...com

Jun 09, 2017  on Bigcommerce

Critical to our business - Subuno is a critical tool to our business, and has easily saved us thousands of dollars by catching fraud orders before they were processed. We have used Subuno for years on more than one e-commerce platform, and our chargeback rate is near zero. We would recommend the platform to anyone, we have always received exceptional service from their team.

mik...com

Jun 09, 2017  on Bigcommerce

Great App! - Subuno vets orders better than the enterprise solutions and cost a fraction. Bigcommerce should include Subuno as part of the enterprise baked in services rather than the "sifty" one they have now.

der...com

Jun 09, 2017  on Bigcommerce

Years later it is still great - We have used Subuno for about 5-6 years and I can't even begin to imagine how much money it has saved us.

ceo...com

Jun 08, 2017  on Bigcommerce

Great App & Support - Subuno works great at catching fraud orders and letting us know which ones we need to take a closer look at. It has saved us thousands of dollars easily over the years we have been using it. Once the rules are setup to work with how your business operates it is very user friendly. It does take some time to get everything "tweaked" but is well worth the effort. Support is always ready to help with setup of the rules and to get you started. Very rarely is there ever a problem, but issues have always been handled very quickly. Subuno is a great app and we could not imagine running our business without it!

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