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Fresh Relevance

Free App

Enhance commerce with personalized, data-driven experiences—no tech skills required.

Data-driven insights
Personalized experiences
Easy integration
Content personalization
Cross-channel personalization
Quick campaign launch
Rich customer profiles
Seamless data integration

About Fresh Relevance

Launched May 31, 2022

Categories

Built by freshrelevance.com

Introduction Video

Description

The personalization platform that empowers you to make the engaging customer experience you envision a reality.

Fresh Relevance is a versatile personalization platform that helps commerce-driven businesses deliver revenue-boosting experiences across websites, apps, emails, SMS, paid social and ads - no technical expertise needed.

Fresh Relevance collects data seamlessly across all digital and offline touchpoints and unifies it to create rich customer profiles, which you can use to deliver relevant content that is tailored to each individual based on personification or identity, behavioral, demographic and geographic criteria, as well as seasons and events.

With Fresh Relevance, you can implement, test and improve personalized elements on your website and emails without relying on your internal IT and development teams, and you can launch your first campaigns quickly thanks to easy integrations with your existing platforms.

From onboarding and implementation to continued optimization of campaigns as business goals grow and change, our dedicated customer team is on-hand to ensure every client is successful.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.

Pros

  • No technical expertise required: Users can personalize and enhance commerce experiences without needing IT or development skills.
  • Data-driven personalization: Collects and unifies data across all digital and offline touchpoints to create rich customer profiles.
  • Versatile integration: Easily integrates with existing platforms, allowing for quick launch of personalized campaigns.
  • Comprehensive coverage: Supports personalization across various channels such as websites, apps, emails, SMS, and ads.
  • Dedicated customer support: Offers ongoing support and optimization assistance from a dedicated customer team.
  • Popular among businesses: Used by over 350 businesses worldwide, indicating trust and reliability in the platform.

Cons

  • Complexity for smaller businesses: The platform may offer more features than smaller businesses need, potentially leading to underutilization.
  • Cost considerations: While the app offers many capabilities, the pricing might be a barrier for small or budget-conscious businesses.
  • Learning curve: Despite being user-friendly, some users might require time to fully understand and utilize all features effectively.

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