Back in Stock Wizard alerts customers when sold-out products return, helping BigCommerce stores recover sales and track real demand.

Back in Stock Wizard helps BigCommerce merchants recover sales that would otherwise be lost when products go out of stock. Instead of sending shoppers to a product page with no clear next step, the app adds a customizable “Notify Me” subscription form to out-of-stock product pages, allowing customers to sign up for an email alert when the item becomes available again. Once inventory is replenished, Back in Stock Wizard can automatically send restock notification emails, bringing interested shoppers back to your store at the moment they are most likely to complete a purchase.

For merchants, out-of-stock products are more than just an inventory problem. They create missed revenue, frustrated customers, abandoned shopping journeys, and lost opportunities to understand demand. Back in Stock Wizard solves this by turning those out-of-stock pages into lead capture and sales recovery tools. Every subscription gives store owners insight into which products shoppers are actively waiting for, helping them make smarter restocking decisions, prioritize high-demand items, and avoid guessing which products should come back first.

The app includes tools to manage subscribers, track product demand, review notification history, and monitor customer engagement.

Merchants can see which products have active subscriptions, how many notification emails have been sent, and how customers interact with those emails through opens, clicks, bounces, and unsubscribes. This gives store owners a clearer picture of what customers want and how well restock notifications are performing.

Back in Stock Wizard also gives merchants control over the customer experience. Store owners can customize the subscription form that appears on product pages, adjust the look and feel of restock notification emails, send test emails, preview templates, and configure settings such as custom sending domains for more professional email delivery. For stores using BigCommerce Multi-Storefront, the app allows the notification widget to be managed independently across storefronts, giving merchants flexibility when running multiple brands or customer experiences from one BigCommerce account.

For ecommerce store owners, the biggest benefit is simple: Back in Stock Wizard helps turn “out of stock” from a dead end into a future sale. It keeps customers engaged, brings shoppers back when products are available again, helps merchants measure real product demand, and creates a smoother experience for customers who may otherwise leave and buy somewhere else. Whether a store has occasional stockouts or regularly manages fast-moving inventory, Back in Stock Wizard provides an easy way to recover missed sales opportunities and make better inventory decisions.